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Solution: Digital Showroom

GreenPan partnered with Firework to transform their digital shopping experience by leveraging the power of Firework's Digital Showroom feature. To create a more interactive and immersive journey for their customers, GreenPan utilized the 24x7 replay function to seamlessly upload pre-recorded content, enabling shoppers to access engaging material at any time. They further organized a dynamic grid of short video snippets, showcasing chef-related content that resonated with their audience.

To elevate the experience even more, GreenPan brought on board renowned celebrity chef Bobby Flay to showcase their products in action. His culinary expertise and engaging personality added excitement and credibility to the brand, with Firework's platform allowing shoppers to see the products being used in real-time cooking demonstrations. This collaboration not only captivated viewers but also made the shopping experience more personal, driving higher engagement and conversions.

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Shoppable Video

Additionally, they embedded Firework's Shoppable Video on their homepage as well as PDPs, allowing customers to easily shop while watching product videos for a seamless path to purchase.

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Product Finder Quiz

Furthermore, GreenPan enhanced customer engagement with a floating player Product Finder Quiz. This interactive tool personalizes the shopping experience by guiding users to the ideal cookware based on their culinary preferences. The customization not only improves user satisfaction but also provides GreenPan with valuable data to refine product development and marketing strategies.

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Results

Over a two-week period between 09.11.24 – 09.27.24, GreenPan achieved remarkable results. +798% higher likelihood of purchase.

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Conversion Rate Surge

Users interacting with the Digital Showroom experienced a significant increase in conversion rates, soaring from a baseline of 0.47% to 2.24%. This impressive 380% uplift highlights the effectiveness of interactive content in driving customer action and engagement

Average Order Value Growth

Customers who engaged with Firework’s video content enjoyed an AOV of $160.70, representing a 5% increase compared to non-engaged customers, who averaged $153.17.

Enhanced Purchase Intent

The interactive showroom experience markedly elevated customer intent, with users who engaged with the content for over three seconds exhibiting a staggering 798% higher likelihood of making a purchase