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Holiday Shopping Trends 2022: What to expect this year

The holiday season is one of the busiest times of the year for brands and retailers. In the United States alone, holiday revenue has more than doubled since 2002, reaching…
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Create eCommerce Videos in Minutes, with Firework Creation Cloud

The impact of video, especially in the smartphone era, makes it the predominant marketing tool for brands. Marketers see videos generating significant ROI, with 86% of marketers actively using videos…
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Firework Ushers in Next Generation of Digital Payments with In-Video Checkout

In the early 1990s, we saw the first online transaction being processed which marked the start of e-commerce. Fast forward 30 years, and retail e-commerce sales are expected to reach…
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