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Insights From NRF 2023

Vincent
Having experienced the NRF conference for the first time, I wanted to capture my reflections from a week of conversations with marketers, analysts, business leaders and partners. As Co-founder and…
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How Live Shopping Experience is Boosting Conversions

sukanya
Until a couple of years ago, it was tough to believe that consumers could connect with global brands from the comfort of their homes. Enter live shopping. However, why did…
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Insights From NRF 2023

Vincent
Having experienced the NRF conference for the first time, I wanted to capture my reflections from a week of conversations with marketers, analysts, business leaders and partners. As Co-founder and…
Read more

5 Ways Live Shopping Events Help Brands Build Relationships with Customers

ranjan
Brands and retailers across North America have begun tapping into the vast potential that live shopping events offer. In fact, according to Activate and eMarketer, sales from live shopping online…
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Livestream Shopping Trends 2023 – 5 Can’t-Miss Trends for Brands

sukanya
In 1995, RealNetworks, an internet company, developed the first media player that was able to live stream. Since then, live streaming has been used by businesses to garner customers’ attention…
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Why Shoppable Videos Are The (Not-So-Distant) Future of Customer Engagement in Retail

ranjan
Video marketing has come a long way since the days of Flash ads that would start autoplaying abruptly and unmuted. Initially driven on by social media platforms, video has emerged…
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