Customer stories

Explore how businesses are using web stories to create emotional connection and immersive and interactive experiences for their customers.

  • All
  • CPG
  • DTC
  • TECH

How Heinz Supercharged Customer Engagement With Firework

Heinz partnered with Firework to promote their first-ever pop-up for Halloween where the theme was having fun with costume creations using “tomato blood” ketchup. The campaign comprised of a live stream event anchored on Heinz’s website and strategic distribution of the event through media placements on publisher sites driving traffic to the experience.

How Audpop is using Video to Better Engage with Customers

AudPop is a global video creative platform that makes it easy for video creatives and businesses to connect and work together to create videos they love. They feature short & snackable versions of their premium content on their website to engage with customers more than ever before. 

Paige Williams

Founder and CEO of Audpop

Foo Tokyo uses Firework to Improve Customer Engagement by 5X

Firework was implemented for the brand website of Foo Tokyo, a lifestyle brand that offers luxury loungewear and skincare products under the concept of "Foo time for people who work hard. Firework has been used to build a stronger relationship between the brand and its customers, such as improving the time spent on the website by utilizing the new product information in the video function.

Masaaki Kuwabara

CEO of Next Branders and Foo Tokyo

How Purple Panchi has given their Website New Life

Purple Panchi is a made-to-order premium ethnic wear label that celebrates the crafts, colors & quirks of India. Their team is using Web Stories with Firework to bring their website new life to match the boldness of their brand.

Sahana Goel

Co-Founder of Purple Panchi

American Girl

Looking to own the digital experience for their 2022 “Girl of the Year” announcement, American Girl, through Spark Foundry and Pop Sugar, leveraged Firework technology to host a Livestream on their own digital properties and their media partners' social channels. Through native integrations, the replay of the Livestream was also broadcast across Firework’s publisher partners, delivering additional scale.

FLUFF uses Firework to Improve Conversion Rate and Average Order Value

FLUFF is a DTC home goods brand bringing the 5-star hotel experience directly to people's homes. FLUFF uses Firework’s shoppable video to engage with customers on their own website and build up relationships with next-generation buyers. Firework has greatly helped FLUFF to achieve its goals and increase average session time, conversion rate, average order value, and other KPIs.

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