Customer stories

Explore how businesses are using web stories to create emotional connection and immersive and interactive experiences for their customers.

  • All
  • CPG
  • DTC
  • TECH

How The Fresh Market Achieved 18.7x Engagement Rates with Shoppable Livestreaming

Firework has been working with specialty food retailer The Fresh Market since 2021, and the two partners have continually collaborated on new ways to place the Fresh Market at the forefront of customer centricity through shoppable and livestream video. 

How Beekman 1802 got half of its daily sales in 90 minutes and created holiday shopping magic with a blended in-store and online experience

Beekman 1802 is no stranger to a holiday marathon. Brent Ridge and Josh Kilmer-Purcell, founders of the world’s biggest goat milk-based skincare company, have been putting them on every holiday season for years, building excitement and driving holiday sales through 24-hour or even 12-day sales extravaganzas. 

How This Beauty Brand Saw 3x Conversions Through Firework

Celebrity esthetician, Angela Cagelia, was looking to upgrade her brand site. The challenge was redesigning a website from scratch is both time consuming and costly. There was no guarantee of payout. Angela Cagelia decided to partnered with Firework to increase conversion and engagement at a fraction of the website redesign cost.

How Spread The Love Increased Time Spent With Customers By 250%

Spread The Love is a family-owned superfood company. Started with a small jar of homemade peanut butter as a gift to their family and friends. Spread The Love is now sold in US and internationally. Through shoppable videos and livestreams, they turned traffic into engagement and engagement into conversion. 

How Heinz Supercharged Customer Engagement With Firework

Heinz partnered with Firework to promote their first-ever pop-up for Halloween where the theme was having fun with costume creations using “tomato blood” ketchup. The campaign comprised of a live stream event anchored on Heinz’s website and strategic distribution of the event through media placements on publisher sites driving traffic to the experience.

FLUFF uses Firework to Improve Conversion Rate and Average Order Value

FLUFF is a DTC home goods brand bringing the 5-star hotel experience directly to people's homes. FLUFF uses Firework’s shoppable video to engage with customers on their own website and build up relationships with next-generation buyers. Firework has greatly helped FLUFF to achieve its goals and increase average session time, conversion rate, average order value, and other KPIs.

Growth insights to build next-gen consumer brands.

Get sharp, actionable knowledge to supercharge your business, delivered to your inbox. Once a month, no questions asked!

Subscribe to the Firework newsletter