As a Gen Z shopper, Bhaavika knows what makes her generation tick. Keep watching below as she unlocks the best ways for marketers to engage with Gen Z this holiday season.
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See how Firework partners are winning with Gen Z through shoppable video and get a headstart on your holiday shopping with exclusive discounts below.
Discount code: FIREWORK20
Firework videos lead to 2x higher likelihood to purchase
"Since implementing Firework, our site engagement has increased, our bounce rate has decreased and people who engage in the tool are 2x more likely to make a purchase. We love the impact that Firework has made on our website."
Alicia Grande, CEO and Founder
Discount code: FIREWORK20
Customers experience our Wirefree Bras without ever trying them on
"Firework’s short, shoppable videos allows our customers to experience our Wirefree Bras without actually trying them on."
Helena Kaylin, CEO and Founder
Discount code: FIREWORK20
We’ve seen customers spend hours engaging with our videos
"Introducing Firework has helped keep our customers engaged; in just two months, we’ve seen customers spend over 15 hours watching our videos and a noticeable increase in our direct-to-consumer sales."