Customer stories

Explore how businesses are using web stories to create emotional connection and immersive and interactive experiences for their customers.

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Foo Tokyo uses Firework to Improve Customer Engagement by 5X

Firework has been used to build a stronger relationship between the brand and its customers, such as improving the time spent on the website by utilizing the new product information in the video function.

Masaaki Kuwabara

CEO of Next Branders and Foo Tokyo

How Audpop is using Video to Better Engage with Customers

Audpop utilizes Firework to feature short & snackable versions of their premium video content on their website to engage with customers more than ever before. 

Paige Williams

Founder and CEO of Audpop

How Purple Panchi has given their Website New Life

Purple Panchi is a a made-to-order premium ethnic wear label that celebrates the crafts, colors & quirks of India. Their team is using Web Stories with Firework to bring their website new life to match the boldness of their brand.

Sahana Goel

Co-Founder of Purple Panchi

How Narcity Elevated Their Publisher Experience & Monetization With Firework

Narcity, one of Canada’s top digital publishers, used Firework’s vertical video units and advertising capabilities to transform their online experience. Firework’s vertical video carousel greatly enhanced content consumption for visitors. In tune with social media’s immersive short-video experience, the Firework video units increased overall time-spent on-site and user stickiness. Narcity served a more extensive inventory … Continued

FLUFF uses Firework to Improve Conversion Rate and Average Order Value

FLUFF is a DTC home goods brand bringing the 5-star hotel experience directly to people’s homes. FLUFF uses Firework’s shoppable video to engage with customers on their own website and build up relationships with next-generation buyers. Firework has greatly helped FLUFF to achieve its goals and increase average session time, conversion rate, average order value, … Continued

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