Narcity, one of Canada’s top digital publishers, used Firework’s vertical video units and advertising capabilities to transform their online experience. Firework’s vertical video carousel greatly enhanced content consumption for visitors. In tune with social media’s immersive short-video experience, the Firework video units increased overall time-spent on-site and user stickiness. Narcity served a more extensive inventory of contextual, intelligent ads and increased its monetization capabilities significantly.
1. Transforming user engagement with short videos
Traditional digital publishers use a combination of text, images and horizontal video content for their layout. With Firework, Narcity transformed the reader experience into a powerful video-powered ‘story’ experience. The result? A massive 48X increase in video plays, and a 52% uptick in average time-spent on the site.
2. Unlocking the full potential of traffic monetization
Narcity, like most publishers, rely on the AVOD (Advertising video on demand) model to monetize their traffic. The challenge for Narcity was to keep users long enough on their site to serve more ad inventory. With Firework’s highly immersive video units on their site, average minutes watched online increased by a whopping 281%! With an average CTR of 2.09%, Firework’s ad-unit outperformed traditional banner ads by almost 9X!
3. Delivering a modern ‘swipeable’ experience
Leveraging Firework’s storyblock video units, Narcity is able to create a modern, authentic and highly engaging publisher experience for visitors. Catering to the new-age consumer’s love of vertical, swipeable video content, Narcity visitors can enjoy immersive online media experiences optimized for mobile viewing. As a result, video views shot up by a massive 4800%!
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