How Spread The Love Increased Time Spent With Customers By 250%
Spread The Love is a family-owned superfood company. Started with a small jar of homemade peanut butter as a gift to their family and friends. Spread The Love is now sold in US and internationally. Through shoppable videos and livestreams, they turned traffic into engagement and engagement into conversion.
1. Driving traffic on site
Firework helped Spread The Love amplify their existing media traffic by simulcasting livestream on multiple social media sites. The strategy increased site traffic significantly during livestream by over 10%.
2. Turning traffic into engagement
Spread The Love was able to turn traffic into engagement through Firework powered livestreams and shoppable videos. By sharing their brand story and showcasing new products, they were able to increase time spent on site by over 250%.
3. Conversion! conversion! conversion!
To help with improve conversion, Firework enabled their frictionless, 1-click in video checkout on livestream and short video. By opening up new conversion touchpoints and simplifying the purchase journey for customers, conversion increased by 14% for visitors who watched the video experiences.
