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Industry Insights

A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2026

Samrawit Berhe

Oct 10, 2025

Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Samrawit Berhe

Oct 8, 2025

Industry Insights

A realistic photograph of a man using his smartphone in a store aisle.

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Samrawit Berhe

Sep 12, 2025

Video Commerce

Shopper browsing a PDP with short-form video and AI-powered Smart FAQ overlays for faster conversion.

Boosting Conversions with Short-Form Video: Strategies for Retailers

Samrawit Berhe

Sep 11, 2025

Industry Insights

Micro-influencers creating social commerce content with engagement metrics and shoppable video overlays.

Building Trust Through Influencer Collaboration in Social Commerce

Samrawit Berhe

Sep 11, 2025

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How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

Samrawit Berhe

Sep 8, 2025

Thanksgiving Dinner Costs Are in the Headlines Again. Shoppers Want Help Staying on Budget

Substitutions Are Where Online Grocery Trust Is Won or Lost

Online Grocery Is Forecast to Grow 10.3% This Holiday Season. Content Has to Keep Up

Holiday Hosting Is a Planning Project. Grocery Still Sells It as a List

Appliance Bundles Promise Savings. Shoppers Need Them Explained

Holiday Sales Are Forecast to Top $1 Trillion. Budget-Minded Shoppers Will Still Need Convincing

Small Appliances Are Gifts Now. Product Pages Have Not Caught Up

Appliance Discounts Are Forecast to Run Shallower Than Electronics This Holiday Season

The Hidden Cost of a Beautiful Lookbook That Doesn't Convert

Apparel and Footwear Are Set for Their Strongest Holiday Season in Years

Why Apparel Sizing Charts Fail the Shoppers Who Need Them Most

AI-Led Holiday Shopping Is Here. Most AI Shoppers Plan to Buy Directly Through It

The Case for Treating Ingredient Lists as Content, Not Just Compliance

October's Awareness Campaigns Test Whether Beauty Brands' Values Claims Hold Up

Why a Beauty Brand's Return Policy Is Quietly Part of Its Marketing

Beauty's Gifting Season Just Started. Here's What That Means for October Content

Private Label Is Becoming the Star of Holiday Entertaining, Not Just the Budget Option

The Real Reason Grocery Shoppers Abandon a New Product After One Try

Short-Form Video Stats & Why It's a Game-Changer in 2026

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

Why Storytelling Matters in Modern eCommerce

Employee Generated Content: Real Stories That Boost Customer Trust

How Brands Can Use Emotional Storytelling to Reach Gen Z

Unlock Firework Videos Across Klaviyo Emails

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Boosting Conversions with Short-Form Video: Strategies for Retailers

Building Trust Through Influencer Collaboration in Social Commerce

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service