Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

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Samrawit Berhe
Oct 17, 2025
Video Commerce
A close-up digital image of a smartphone displaying an eCommerce product detail page (PDP) featuring an AI-powered shopping assistant. The screen shows a product listing with an interactive “Try this shade” chatbot message, “Buy Now” and “Personalized” but

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

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Samrawit Berhe
Oct 15, 2025
Industry Insights
A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2025

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Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

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Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

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Samrawit Berhe
Oct 6, 2025
Industry Insights
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5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

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Samrawit Berhe
Sep 26, 2025
Industry Insights
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Why Storytelling Matters in Modern eCommerce

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Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

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Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

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Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025
Video Commerce
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Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

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Samrawit Berhe
Sep 12, 2025
Video Commerce
Shopper browsing a PDP with short-form video and AI-powered Smart FAQ overlays for faster conversion.

Boosting Conversions with Short-Form Video: Strategies for Retailers

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Samrawit Berhe
Sep 11, 2025
Industry Insights
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Building Trust Through Influencer Collaboration in Social Commerce

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Samrawit Berhe
Sep 11, 2025
Home
Shopper in a home improvement store using a conversational AI assistant to get real-time product recommendations.

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

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Samrawit Berhe
Sep 8, 2025
Industry Insights

Conversational AI in Retail: How AI Chatbots and Virtual Assistants Drive Sales

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Samrawit Berhe
Sep 3, 2025
Customer Experience
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5 Customer Experience Strategies That Build Million-Dollar Loyalty

Ritesh Kewlani
Aug 26, 2025
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Industry Insights

How to Build a Successful Beauty Store on Shopify: A Step-by-Step Guide for Entrepreneurs

Milan Kovacevic
Mar 6, 2025
Video Commerce

Interactive Shoppable Videos & Other Must-Follow Video Marketing Trends 2025

Natalia Petrova
Mar 6, 2025
Shoppable Video

Measuring the Effectiveness of Shoppable Videos: Top 9 Metrics for Evaluating Performance

Natalia Petrova
Mar 6, 2025
Industry Insights

The Rise of Hyper-Personalization: Transforming Consumer Engagement in Beauty

Natalia Petrova
Mar 6, 2025
Video Content

The Rise of Live Shopping in the Beauty Industry: What Brands Need to Know

Natalia Petrova
Mar 6, 2025
Beauty and Personal Care

The Ultimate Guide to Beauty Industry Statistics: Market Trends, Growth & Insights

Natalia Petrova
Mar 6, 2025
Beauty and Personal Care

Top Beauty Industry Trends of 2025: Revolutionizing Consumer Engagement

Natalia Petrova
Mar 6, 2025
Shoppable Video

Top Shoppable Video Trends & Statistics: Transform Your E-Commerce Strategy

Natalia Petrova
Mar 6, 2025
Shoppable Video

Unlock Revenue Growth: How Shoppable Videos Boost AOV by 30%

Natalia Petrova
Mar 6, 2025
Shoppable Video

Video Marketing for Engagement: Guide to Capture and Convert Audiences

Natalia Petrova
Mar 6, 2025
Fashion and Apparel

2025 Video Commerce Blueprint: Exclusive Fashion Industry Insights & Proven Content Strategies

Samrawit Berhe headshot
Samrawit Berhe
Mar 5, 2025
Industry Insights

8 Easter Sales Tips to Boost Your Ecommerce Sales

Milan Kovacevic
Mar 3, 2025