Transform Your Shopping Experience with Video Commerce
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Industry Insights
A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

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Samrawit Berhe
Jan 21, 2026
Beauty and Personal Care
A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

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Samrawit Berhe
Jan 16, 2026
Industry Insights

Agentic Commerce: What the Industry Is Learning

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Samrawit Berhe
Jan 14, 2026
Industry Insights
A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

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Samrawit Berhe
Jan 9, 2026
Fashion and Apparel
A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

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Samrawit Berhe
Jan 7, 2026
Industry Insights
A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Retail in 2026: What Still Converts (and What No Longer Works)

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Samrawit Berhe
Jan 2, 2026
Industry Insights
A shopper browsing an AI-enhanced product detail page on a laptop, featuring a sofa product with AI-generated recommendations, a virtual assistant video, and interactive PDP elements in a softly lit home setting.

How to Improve PDP Search Rankings With AI

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Samrawit Berhe
Dec 31, 2025
Video Commerce
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How Video Content Impacts Purchase Decisions

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Samrawit Berhe
Dec 24, 2025
Industry Insights
A woman holds a smartphone while shopping for furniture online, viewing a beige sofa through a clean, minimalist mobile ecommerce interface with a transparent overlay showing alternate sofa options and an “Add to Cart” button, set in a modern living room.

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

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Samrawit Berhe
Dec 24, 2025
Industry Insights
A realistic photograph of a dark gray laptop on a wooden desk displaying a modern e-commerce product detail page. The screen shows a blue button-up shirt with a 20% discount, an AI-powered FAQ answering fit questions, a shoppable video thumbnail, recommend

How to Use PDP Data to Predict What Shoppers Want Next

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Samrawit Berhe
Dec 19, 2025
Industry Insights
A futuristic digital illustration titled “What Is Agentic Commerce? A Simple Guide for Retail Teams,” showing a hand holding a smartphone with an interactive shopping interface while a glowing AI robot assistant points to product recommendations, discounts

What Is Agentic Commerce? A Simple Guide for Retail Teams

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Samrawit Berhe
Dec 18, 2025
Industry Insights
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Why PDPs Need to Look More Like TikTok (and How to Do It)

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Samrawit Berhe
Dec 12, 2025
Video Commerce
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How Mobile-First Shoppers Make Decisions During the Holiday Season

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Samrawit Berhe
Dec 11, 2025
Industry Insights
A flat-style digital illustration showing three people shopping online in a winter-themed setting. They sit together against a dark blue snowy background with snowflakes, using a laptop, smartphone, and tablet. One person holds a wrapped gift box, symboliz

Holiday Shopping 2025 Statistics Every Retailer Should Know

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Samrawit Berhe
Nov 28, 2025
Industry Insights
A festive digital illustration featuring the title “10 Ways AI Is Changing Holiday Shopping” above a glowing blue AI robot wearing a Santa hat. Three gift boxes sit beside the robot, surrounded by sparkling stars on a dark navy background.

10 Ways AI Is Changing Holiday Shopping

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Samrawit Berhe
Nov 27, 2025
Home
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How to Increase Conversion Rates in Home Improvement With Better PDP Content

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Samrawit Berhe
Nov 21, 2025
Industry Insights

How AI Is Transforming Product Discovery for Shoppers

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Samrawit Berhe
Nov 20, 2025
Industry Insights
A dark blue smartphone on a blue background displaying an AI-powered ecommerce interface. The screen headline reads “How E-Commerce Brands Are Using AI,” with product cards showing a beige handbag and white sneakers, a chat bubble saying “You might also li

10 Ways E-Commerce Brands Are Using AI

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Samrawit Berhe
Nov 14, 2025
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Industry Insights

Three Lessons from Top Commerce Experts: Adapting Retail Strategies for Modern Consumers

Akash Cillanki
Jan 25, 2024
Video Commerce

Why You Need to Bring Your In-Store Experience Online

Ritesh Kewlani
Jan 25, 2024
Firework Product

Introducing AVA: Firework’s New AI Digital Human Revolutionizes Online Shopping

Sam Horton
Jan 12, 2024
Company News

Firework Launches AVA, the Virtual Shopping Assistant Giving a Face to E-commerce

Celeine Easdon-Smith
Jan 10, 2024
Industry Insights

A Definitive Guide to Digital Customer Engagement Solutions

Can Ozdoruk
Jan 5, 2024
Industry Insights

An Essential Guide to Clienteling in Retail

Akash Cillanki
Jan 5, 2024
Industry Insights

Creating Memorable Shopping Experiences: How Conversational Commerce Can Drive Sales in Retail

Celeine Easdon-Smith
Jan 5, 2024
Company Culture

Embracing the 'First Day' Mentality: 7 Reasons to Transform Your Approach

Ritesh Kewlani
Jan 5, 2024
Industry Insights

Revolutionizing Retail: Leveraging Digital Showrooms to Drive Sales and Delight Customers

Sam Horton
Jan 5, 2024
Video Creation

Enhancing Customer Connections in the Auto Dealership Industry Through Video Commerce

Akash Cillanki
Dec 14, 2023
Video Commerce

Beauty Brand Marketing: Building Lasting Connections Through Video Commerce

Can Ozdoruk
Dec 12, 2023
Video Commerce

Marketing Food: Unleashing the Potential of Video Commerce in the Food and Grocery Industry

Akash Cillanki
Dec 7, 2023