April 12, 2023
How Will Generative AI Impact Retail?
Functional generative AI tools may be relatively new, but retailers are already looking for ways…
February 6, 2023
The Best Influencer Marketing Tools: A Comprehensive Guide
In a world where big-ticket celebrity endorsements ruled the roost, the influencer industry is making…
February 1, 2023
Mobile Commerce 101 – The Ultimate Must-know Guide For Brands
The past decade witnessed the monumental rise of mobile phone adoption across the globe. From…
December 26, 2022
Marketing Trends 2023 – Top Growth Trends For eCommerce
In 2022, personalization and adapting to the cookieless world were key focuses for marketing. Marketing…
March 25, 2022
Top Live Shopping Statistics of 2023 For Business – Firework
A lot is being said about Live Commerce and how it is permeating into the…
March 4, 2022
What is Social Commerce? Past, Present and Future
Social Commerce Today and How it is Evolving 'Social Commerce' refers to selling products and…
June 10, 2021
Saving Retail in India – Impact of the Pandemic
While India battles the coronavirus with aggressive vaccination drives, another battle ensues within business communities.…
May 12, 2021
Creative Vertical Video Trends You Must Know
Once derided for being a blot in the art of video making, vertical videos are…
April 7, 2021
Firework and Internet 3.0: Decentralized, Democratized, Powering the Next Two Decades of Global Open Web
Ten years dead are the days when websites ruled the digital blue ocean. Dying are…
March 24, 2021
Top 3 Ecommerce Brands Doing Video Marketing
To survive—and succeed—in ecommerce, you need to use short-form video. The days of door-to-door salespeople…
March 24, 2021
Top 3 Publishers Creating Great Short-Form Videos
For many publishers, advertising revenue is the life force of their platforms. However, the only…
