How Heinz Supercharged Customer Engagement With Firework
Heinz partnered with Firework to promote their first-ever pop-up for Halloween where the theme was having fun with costume creations using “tomato blood” ketchup. The campaign comprised of a live stream event anchored on Heinz’s website and strategic distribution of the event through media placements on publisher sites driving traffic to the experience.
The breakthrough campaign not only exceeded benchmarks but was recognized for two prestigious industry awards. It won a Bronze in the Best Campaign For a Celebration, Observance or Awareness Day category from the Festival of Media. And it took a Gold from the Internationalist Awards for Innovation in Media as one of the stand out campaigns of the year.