2025 Grocery Video Commerce Global Blueprint

Unlock the Power of Connected Commerce with Video
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Why Video Commerce?

Exclusive Firework Insights:

  • 269 million viewers worldwide
  • 1,200+ global brands reviewed
  • 600+ customer data points analyzed

Grocery shopping is still largely an in-store experience, but video commerce plays a critical role in bridging the gap between digital engagement and physical purchases. Brands and retailers use video to create interactive promotions, boost brand visibility, and drive foot traffic—ultimately influencing purchase decisions before customers even enter the store.

In the playbook we'll cover:

✅ The Role of Video in Connected Commerce

Retailer & Brand Collaboration: How grocery retailers provide dedicated content channels for brands to showcase products.
Omnichannel Influence: Video commerce enhances the shopper journey across websites, mobile apps, social media, in-store displays, and QR codes on packaging.
Driving In-Store Sales: Interactive content inspires meal ideas, educates shoppers, and increases basket size.

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✅ What is Video Commerce?

Discover how video transforms the grocery industry:

Shoppable Video: Engages audiences with short-form content that links directly to featured products.
Video Showroom: A dynamic, real-time video experience that showcases brands and promotions.
AI Virtual Assistant: Provides personalized product recommendations and shopping assistance.

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✅ Success Stories & Use Cases

Learn how leading grocery retailers like Safeway, ShopRite, Albertsons, Wegmans, and Walmart are using video commerce to:

✔ Strengthen retailer-brand collaboration through dedicated video channels
✔ Enhance customer engagement with personalized, interactive content
✔ Drive in-store foot traffic by influencing pre-shopping decisions
✔ Boost retail media revenue with data-driven video promotions

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✅ Content Best Practices

Master the art of video commerce:

  • Create content that aligns with the in-store shopping experience.
  • Leverage seasonal promotions and brand storytelling.
  • Use AI-powered insights to optimize content for maximum impact.

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Ready to bridge the gap between digital and in-store grocery shopping?

Download the 2025 Grocery Video Commerce Global Blueprint now.

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