Firework and Coresight take down six common myths about livestream eCommerce. Get critical insights on how brands and retailers are optimizing their US livestream eCommerce strategies to win at live-shopping, a $17 billion market in 2022.

In the playbook we'll cover:

Key trends and approaches to live commerce by top retail players
Why the decentralization of the internet is opening up new and unique opportunities for brands
Industry-best practices developed by Firework, and compared to existing live commerce practices

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