Big Ideas Session 2025

Big Ideas Session 2025

Catch the Replay: Video Commerce Best Practices with JD Sports
Sunday, January 12, 2025

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Una representación digital de la edición europea del libro electrónico de Shoptalk
Bono de asistente exclusivo
Reciba una copia impresa gratuita del Manual de estrategias de comercio de vídeo para 2025 de Firework (edición europea): una guía seleccionada con investigaciones originales, ejemplos del mundo real y marcos prácticos, diseñada para inspirar un comercio estratégico centrado en el vídeo para minoristas y marcas.
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Altavoces

Billy Cladek
SVP, Global Revenue, Firework
Arianne Parisi
Chief Digital Officer, JD Group
Jean-Denis Mariani
Coty’s ex-CDO

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Missed the session at NRF? Watch the full replay and learn how top brands and retailers are transforming engagement with video commerce.

Meet the Experts
This engaging session is hosted by Billy Cladek SVP, Revenue at Firework and features insights from:

  • Arianne Parisi – Global Chief Digital Officer at JD Sports
  • Jean-Denis Mariani – ex-CDO Coty & L'Oreal

Their expertise will inspire your video commerce strategy and help you connect with consumers in meaningful ways.

Key Takeaways from the Session:

  • Why video is the new language of consumers and how it bridges the gap between content and commerce.
  • The importance of authenticity in building trust and engagement with today’s consumers.
  • How to start small, test, and scale with video commerce strategies.
  • The role of collaboration between brands and retailers to create seamless omnichannel experiences.
  • Real-world examples of how JD Sports and other leading brands are driving growth and innovation.

Have questions or want to learn more about video commerce? Our team is here to help!