Last year, East-meets-West lifestyle brand Natori joined the ranks of forward-looking brands and retailers who transformed their digital storefronts into engaging, content-driven experiences powered by video commerce. Since that time, the Natori brand has continued to unlock customer engagement through authentic storytelling and a culture of continuous learning. Watch the recording of the candid discussion with Ken Natori, President of the Natori Company and Drew Cashmore, Firework’s Global Head of Marketing.

We discussed:

• Macro trends in the fashion retail space
• The interplay between east meets west in fashion and with consumers Why video plays such a key role in Natori’s shopper experience
• How to tell authentic stories that resonate and sell products