Unlocking the Full Potential of Digital Showrooms
Episode 1: Today's Trends & Audience Expectations
Live shopping expert Marcy McKenna and Firework’s Head of Marketing Lily Rotter dissect the components of running a best-in-class live shopping experience.
Bringing the in-store experience online
Live shopping has evolved over the past three decades. It’s more accessible than ever, but there are some tried and true best practices.
Marcy and Lily break down the secrets to building a successful live shopping event and what brands need to know to drive viewership, engagement, and ultimately conversions:
- How has live shopping evolved in the past decade
- How live shopping can impact business growth
- The right framework to build a successful live event
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About the Speakers
Marcy McKenna
Meet Marcy McKenna, an award-winning product innovator, entrepreneur and live shopping expert with over 12 years of experience in the live selling space. As a host, an influencer and a brand, Marcy brings a highly sought-after level of expertise in understanding all the many facets of live commerce and the unique challenges that brands face as they embark on their journey into the world of live shopping. While her roots are at QVC and HSN, Marcy also became an early adopter of the new live selling frontier on Amazon Live, Pinterest TV, YouTube Live, TikTok Shop, Facebook Live, etc. Having seen firsthand the power of both traditional and modern live shopping for her own brand, Marcy wanted to find a way to help other brands harness that same power for themselves. Hence, the birth of her Live Shopping Academy—courses, training, and consulting designed to help brands, influencers, and hosts fast-track their way to live shopping success.
Lily Rotter
Lily has more than 11 years of experience in marketing, go-to-market strategy, lead generation, and communications. She has led marketing programs across various enterprise tech companies. Lily previously led the development and management of Skai’s lead generation programs for 7 years. She joined Firework in 2022 where she originally led demand generation for the company before being named Global Head of Marketing in 2023.
Mike DeMaio
After graduating from UC Berkeley, Mike has taken on multiple career paths from education to aviation. Ultimately Mike found his true calling within technical account management and sales. In the past 12 years, Mike has been passionate about educating brands and retailers helping them find data-driven solutions for their business.
