Meet Marcy McKenna, an award-winning product innovator, entrepreneur and live shopping expert with over 12 years of experience in the live selling space. As a host, an influencer and a brand, Marcy brings a highly sought-after level of expertise in understanding all the many facets of live commerce and the unique challenges that brands face as they embark on their journey into the world of live shopping. While her roots are at QVC and HSN, Marcy also became an early adopter of the new live selling frontier on Amazon Live, Pinterest TV, YouTube Live, TikTok Shop, Facebook Live, etc. Having seen firsthand the power of both traditional and modern live shopping for her own brand, Marcy wanted to find a way to help other brands harness that same power for themselves. Hence, the birth of her Live Shopping Academy—courses, training, and consulting designed to help brands, influencers, and hosts fast-track their way to live shopping success.