Unlocking the Full Potential of Digital Showrooms
Episode 3: Post-Event Promotion Strategies to Drive Sales
Watch live shopping expert Marcy McKenna and Firework’s Michael DeMaio discuss how skillful post-event promotions can drive sales long after a live shopping event ends.
Access the Webinar Recording
Bringing the in-store experience online
Live shopping has evolved over the past three decades. It’s more accessible than ever, but there are some tried and true best practices.
Listen as Marcy and Michael break down the importance of skillful post-event promotions to drive sales long after a live shopping event ends.
We Discussed:
- How live events can be repurposed to help brands sustain the demand for new content
- The best tools and technologies for repurposing live event content
- How brands can drive urgency and exclusivity with existing content
Download the third episode of our Digital Showroom series: Unlocking the Full Potential of Digital Showroom now!
Fill out the form to access the webinar recording
About the Speakers
Marcy McKenna
Meet Marcy McKenna, an award-winning product innovator, entrepreneur and live shopping expert with over 12 years of experience in the live selling space. As a host, an influencer and a brand, Marcy brings a highly sought-after level of expertise in understanding all the many facets of live commerce and the unique challenges that brands face as they embark on their journey into the world of live shopping. While her roots are at QVC and HSN, Marcy also became an early adopter of the new live selling frontier on Amazon Live, Pinterest TV, YouTube Live, TikTok Shop, Facebook Live, etc. Having seen firsthand the power of both traditional and modern live shopping for her own brand, Marcy wanted to find a way to help other brands harness that same power for themselves. Hence, the birth of her Live Shopping Academy—courses, training, and consulting designed to help brands, influencers, and hosts fast-track their way to live shopping success.
Mike DeMaio
After graduating from UC Berkeley, Mike has taken on multiple career paths from education to aviation. Ultimately Mike found his true calling within technical account management and sales. In the past 12 years, Mike has been passionate about educating brands and retailers helping them find data-driven solutions for their business.
