Transforming Fashion Retail With Video Commerce
With Ken Natori and Drew Cashmore. Went live on June 28 at 12:30 pm ET.
From Transactional to Experiential
Last year, East-meets-West lifestyle brand Natori joined the ranks of forward-looking brands and retailers who transformed their digital storefronts into engaging, content-driven experiences powered by video commerce. Since that time, the Natori brand has continued to unlock customer engagement through authentic storytelling and a culture of continuous learning.
Watch the recording of the candid discussion with Ken Natori, President of the Natori Company and Drew Cashmore, Firework’s Global Head of Marketing. We discussed:
- Macro trends in the fashion retail space
- The interplay between east meets west in fashion and with consumers
- Why video plays such a key role in Natori’s shopper experience
- How to tell authentic stories that resonate and sell products
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