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Transforming Fashion Retail With Video Commerce

With Ken Natori and Drew Cashmore.
Went live on June 28 at 12:30 pm ET.
Watch Recording

From Transactional to Experiential

Last year, East-meets-West lifestyle brand Natori joined the ranks of forward-looking brands and retailers who transformed their digital storefronts into engaging, content-driven experiences powered by video commerce. Since that time, the Natori brand has continued to unlock customer engagement through authentic storytelling and a culture of continuous learning.

Watch the recording of the candid discussion with Ken Natori, President of the Natori Company and Drew Cashmore, Firework’s Global Head of Marketing.  We discussed:

  • Macro trends in the fashion retail space
  • The interplay between east meets west in fashion and with consumers
  • Why video plays such a key role in Natori’s shopper experience
  • How to tell authentic stories that resonate and sell products

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