2025 Video Content Playbook

✅ Types of Content That Work

• User-Generated Content (UGC): Builds community trust and showcases real-world use.
• Influencer Content (IGC): Drives reach, credibility, and conversions through expert or creator endorsement.
• Store Associate Content: Brings authenticity and brand storytelling into PDPs and homepages.
• Merchant-Generated Content (MGC): Scales content with brand-funded videos that benefit both retailers and suppliers.
• Brand-Generated Content (BGC): Maintains creative control while delivering premium visuals.
• AI-Generated & Curated Content: Produces and personalizes video at scale based on performance and shopper behavior.

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✅ Use Cases

Learn how brands and retailers are transforming static pages into dynamic PDPs that:

• Feature real associates demonstrating products.
• Leverage influencer and UGC for authenticity.
• Deliver tailored, data-backed recommendations in real-time with AI.
• Monetize content placement as part of retail media strategies.

✅ Content Strategy Best Practices

Identify the ideal content mix based on your product type and target audience.

Align tone and style across social, web, and email for maximum impact.

Refresh content monthly to keep PDPs engaging and up to date.

Reward employee participation to boost EGC creation.

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Ready to streamline your video content production and drive results at scale?

Download the 2025 Video Content Playbook today and start building your commerce content engine.

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