Video has become the gold standard in the attention-driven economy.
Discover the transformative power of video in the digital shopping experience. Our latest consumer survey report, "Think Video-First: A New Imperative for Brands", reveals the undeniable impact of video content on consumer engagement and purchase behavior. With insights drawn from 750 U.S. consumers, this report is your guide to mastering video commerce in a world where video is not just an option, but a necessity.
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In the playbook we'll cover:
- The impact of video on consumer engagement, with 62% of shoppers preferring video to learn about new products
- How effective video placement can boost product purchase likelihood by an impressive 51%
- The role of video in connecting digital and physical shopping experiences, with 60% of consumers more likely to purchase after viewing a brand video
- Key elements of a comprehensive video-first strategy that meets the expectations of over 80% of consumers desiring more product videos online