The CEO as an Influencer
The CEO as an Influencer
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Dedicated to innovation, accessibility, sustainability, and empowerment, The Beachwaver Co. has emerged from its inception in 2010 as a globally distributed hair tools company. Founded by celebrity hairstylist Sarah Potempa and her sisters Erin Potempa-Wall and Emily Potempa, it is the creator of the patented Beachwaver® curling iron.
Sarah Potempa, the renowned celebrity hairstylist to stars like Jennifer Garner, Camila Cabello, Busy Phillips, and more, has turned her years of experience into innovation, culminating in the 45x award-winning curling iron. She's more than a celebrity stylist, co-founder, and CEO; she's also a livestream expert.
Did you miss the chance to join us as Sarah dished on her video commerce secrets and insights? Here's what she discussed:
- How Beachwaver created a grassroots marketing strategy to build its brand by creating an army of brand ambassadors
- How Beachwaver’s customer acquisition strategy has adapted as the eCommerce world evolvesHow to build, foster, and create a loyal customer base through genuine human connection
- How video commerce is a game-changer for Beachwaver…
- And more!
Don't miss out on these invaluable lessons from a trailblazer in the industry. Fill out the form and gain access to the recording immediately!