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An iPhone, a $20 Amazon tripod (and a little bit of chaos) were all Connie had when she hosted Three Ships’ first live shopping event. Since then, she found her formula transforming browsers into high-intent buyers through video commerce.
Watch the on-demand replay of this inspiring conversation between Trey Geiger, Director of Strategic Accounts at Firework, and Connie Lo, Co-Founder of Three Ships Beauty, as they share insights on:
•The Power of Video Commerce: How brands use video to transform static websites into immersive, engaging shopping experiences.
•Building Community Through Live Shopping: Connie reveals how Three Ships Beauty leveraged authentic live shopping experiences to create strong customer connections and drive conversions.
•Authenticity in Marketing: Why “perfect” isn’t always best—and how genuine, behind-the-scenes moments build trust and engagement.
•Scaling Video for E-Commerce: Tips for integrating video into your marketing strategy, including live shopping, shoppable video, and customer testimonials.
Why Watch This Replay?
✔️ Proven Strategies: Make your website more engaging and conversion-focused with video.
✔️ Authenticity & Community: See how founder participation in live sessions builds trust, strengthens customer connections, and drives loyalty.
✔️ Real Results: Learn how Three Ships Beauty turned live shopping into a revenue driver, generating $20K in sales in one hour.
✔️ Maximized Marketing Impact: Discover the right balance between on-site video and social commerce for stronger engagement and higher conversions.
✔️ Innovative Approaches: Explore how video commerce and live interactions boost customer satisfaction and repeat business.