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Why Your Brand’s Holiday eCommerce Strategy Needs to Start in July

Isaac
This year, Christmas is definitely coming early — at least for most holiday eCommerce shoppers who have started preparing for the festive season from as early as June. The global…
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Top Livestream Shopping Statistics That You Can’t Ignore For Your E-Commerce Business

sukanya
If you have enjoyed home shopping on TV before the internet, you must remember how the hosts promote products and encourage you to call a number to buy them. Livestream…
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Why Your Brand’s Holiday eCommerce Strategy Needs to Start in July

Isaac
This year, Christmas is definitely coming early — at least for most holiday eCommerce shoppers who have started preparing for the festive season from as early as June. The global…
Read more

The Gen-Z Shopping Trends That Drive Business Growth

Isaac
For the past decade, marketers have had their hands full trying to decode the best way to engage with Millennials and now the era of Gen-Z'ers has come knocking already.…
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Live Shopping Is The Right Format, It’s Just In The Wrong Place

Vincent
Over the last few days, we’ve seen news questioning the viability of live shopping as an approach for brands, explicitly calling out that Western markets are not primed to adopt…
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The State of Live Commerce in 2022

sukanya
Online shopping became the norm worldwide and saw exponential growth during the lockdown. However, it hasn’t been able to adequately replace the feeling of interpersonal and human interactions we are…
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