Transform Your Shopping Experience with Video Commerce
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Grocery

Thanksgiving Dinner Costs Are in the Headlines Again. Shoppers Want Help Staying on Budget

Firework Marketing Team
Nov 12, 2026
Grocery

Substitutions Are Where Online Grocery Trust Is Won or Lost

Firework Marketing Team
Nov 11, 2026
Grocery

Online Grocery Is Forecast to Grow 10.3% This Holiday Season. Content Has to Keep Up

Firework Marketing Team
Nov 10, 2026
Grocery

Holiday Hosting Is a Planning Project. Grocery Still Sells It as a List

Firework Marketing Team
Nov 9, 2026
Consumer Electronics & Appliances

Appliance Bundles Promise Savings. Shoppers Need Them Explained

Firework Marketing Team
Nov 5, 2026
Consumer Electronics & Appliances

Holiday Sales Are Forecast to Top $1 Trillion. Budget-Minded Shoppers Will Still Need Convincing

Firework Marketing Team
Nov 4, 2026
Consumer Electronics & Appliances

Small Appliances Are Gifts Now. Product Pages Have Not Caught Up

Firework Marketing Team
Nov 3, 2026
Consumer Electronics & Appliances

Appliance Discounts Are Forecast to Run Shallower Than Electronics This Holiday Season

Firework Marketing Team
Nov 2, 2026
Fashion and Apparel

The Hidden Cost of a Beautiful Lookbook That Doesn't Convert

Firework Marketing Team
Oct 29, 2026
Fashion and Apparel

Apparel and Footwear Are Set for Their Strongest Holiday Season in Years

Firework Marketing Team
Oct 28, 2026
Fashion and Apparel

Why Apparel Sizing Charts Fail the Shoppers Who Need Them Most

Firework Marketing Team
Oct 27, 2026
Fashion and Apparel

AI-Led Holiday Shopping Is Here. Most AI Shoppers Plan to Buy Directly Through It

Firework Marketing Team
Oct 26, 2026
Beauty and Personal Care

The Case for Treating Ingredient Lists as Content, Not Just Compliance

Firework Marketing Team
Oct 22, 2026
Beauty and Personal Care

October's Awareness Campaigns Test Whether Beauty Brands' Values Claims Hold Up

Firework Marketing Team
Oct 21, 2026
Beauty and Personal Care

Why a Beauty Brand's Return Policy Is Quietly Part of Its Marketing

Firework Marketing Team
Oct 20, 2026
Beauty and Personal Care

Beauty's Gifting Season Just Started. Here's What That Means for October Content

Firework Marketing Team
Oct 19, 2026
Grocery

Private Label Is Becoming the Star of Holiday Entertaining, Not Just the Budget Option

Firework Marketing Team
Oct 15, 2026
Grocery

The Real Reason Grocery Shoppers Abandon a New Product After One Try

Firework Marketing Team
Oct 14, 2026
Beauty and Personal Care
Company Culture
Company News
Consumer Electronics & Appliances
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Fashion and Apparel
Firework Product
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Beauty and Personal Care
A person holds a clipboard while inspecting a cardboard box filled with various personal care products in a warehouse setting.

Hair Care Wholesale Strategies That Smart Brands Use to Boost Profit Margins

Ritesh Kewlani
Jul 10, 2025
Beauty and Personal Care
Various skincare products, including creams and serums, arranged elegantly on silky fabric with flowers and leaves for a soothing aesthetic.

How Beauty Brands Use Skincare Routine Builder Tools to Boost Conversions

Celeine Easdon-Smith
Jul 10, 2025
Beauty and Personal Care
A neatly arranged display of hair products in bottles and jars on a light countertop, illuminated by natural light.

How to Start Your Own Hair Care Line and Build a Profitable Beauty Brand

Samrawit Berhe headshot
Samrawit Berhe
Jul 10, 2025
Industry Insights
A group of professionals views a digital screen displaying graphs and charts in a modern office with city views.

Enterprise Digital Transformation That Actually Drives Revenue Growth

Samrawit Berhe headshot
Samrawit Berhe
Jul 9, 2025
Customer Experience
Three professionals gathered around a table, analyzing a complex data dashboard displayed on a large screen in a modern office setting.

7 Enterprise Customer Experience Strategies That Boost Conversions

Celeine Easdon-Smith
Jul 8, 2025
Beauty and Personal Care
A person applying makeup with a brush, showcasing a minimalist background and a digital shopping interface on the side.

Beauty Video Production Techniques That Turn Viewers into Customers

Samrawit Berhe headshot
Samrawit Berhe
Jul 8, 2025
Beauty and Personal Care
A makeup artist gestures while setting up in front of a ring light, while three friends engage with tablets and social media icons.

Boost Sales and Loyalty with Winning Beauty Content Marketing Strategies

Sam Horton
Jul 8, 2025
Beauty and Personal Care
A flat lay of makeup items on soft pink fabric, including a lipstick, blush palette, powder, brushes, and pearls for a beauty aesthetic.

Cosmetics Marketing Strategies to Boost Online Sales

Firework Staff
Jul 8, 2025
Industry Insights
Dark-themed website interface displaying navigation options for "Home," "Analytics," and "Settings," with sections for resources.

Enterprise Content Strategy Revolution That's Killing Static Websites

Ritesh Kewlani
Jul 8, 2025
Firework Product
A digital interface showcasing two browser windows, one displaying a list of items with a "Connect" button, the other featuring video thumbnails and an "install" prompt.

Add Shoppable Video to Salesforce Commerce Cloud Without the Technical Headaches

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 2, 2025
Shoppable Video
A man wears a stylish blue backpack, with a play button and navigation options overlaid on a bright window background.

How to Power Up Salesforce Stores with Shoppable Video

Celeine Easdon-Smith
Jul 2, 2025
Shoppable Video
Product details display for headphones featuring noise cancellation, Bluetooth 5.0, grey color, and 20-hour battery life options.

Turn Your Salesforce Commerce Cloud Product Pages Into Interactive Video Experiences That Convert

Ritesh Kewlani
Jul 2, 2025