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In the past year, AI-generated video has emerged as a powerful new tool for digital-first brands. The technology allows brands to create high-quality videos with minimal effort and cost, which can be used for everything from creating branded content to marketing their products.

But what exactly is AI-generated video? And how does it differ from traditional animated or live action content? In this post we’ll take a look at what makes this emerging form of media so special–and why it’s changing the way marketers think about their audiences.

AI-Generated Video Basics

AI-generated video is the process of using artificial intelligence to create a video from scratch. It’s not just a single type of video, but rather an entire genre that encompasses many different types and styles.

The main benefit of AI-generated content is that it allows brands to create more interesting and engaging content at scale. Because these videos aren’t created by humans, they can be made faster than traditional videos–and they don’t require any expensive equipment or professional editors.

Types of AI-Generated Video

  1. Animation videos: AI-generated animation videos use algorithms to create animated characters and scenes, without the need for human input.
  2. Personalized videos: AI-generated personalized videos can be customized to include personalized messages, branding, and other elements.
  3. Live-action videos: AI-generated live-action videos use algorithms to edit and enhance live-action footage, creating a polished final product.

The Impact of AI-Generated Video on Digital-First Brands

According to, AI Video Generator Market is projected to expand to USD 2,172 million by 2032.

Digital-first brands are at the forefront of this trend, and they have the opportunity to benefit from AI-generated video in a number of ways. First, they can use it to personalize their content by creating videos that speak directly to individual consumers based on their interests and preferences. This will help them stand out from competitors who are still using traditional methods of production and distribution.

Secondly, digital-first brands will be able to increase engagement with their audiences through personalized messages that resonate with each viewer’s unique personality traits–and this will lead directly back into increased sales conversions over time as well as increased brand loyalty overall (because people feel like they’re being heard).

Finally: cost savings. With AI technology taking over much of the heavy lifting involved with producing high-quality video content at scale (i.e., editing), there’s no reason why any business should spend more than $10 per minute when creating an ad campaign nowadays–and oftentimes less than half that amount will suffice depending on how much effort goes into making sure everything looks good before posting online.

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The Challenges of AI-Generated Video

As with any new technology, there are challenges to be overcome. The first is the need for human input and technical expertise. AI-generated video relies on a complex system of algorithms that must be fed data about the world in order to generate content that looks real enough to pass as human-made. This means having teams of experts who can train these algorithms by feeding them videos from around the web–and then keep them up-to-date as more content comes out every day.

In addition, while this technology is still relatively new and not yet perfected, there are also concerns about quality control: How do brands ensure that their AI-generated videos are accurate representations of themselves? How can they ensure that their brand isn’t being misrepresented through poor execution or incorrect information?

Best Practices for Using AI-Generated Video

AI-generated video is a powerful tool for brands, but it’s not without its limitations. Here are some best practices to keep in mind:

  • Understand the capabilities of AI-generated video. AI can create compelling content that mimics human speech and behavior, but it won’t be able to replace real people anytime soon. For example, if you want someone on camera who looks like they’re having fun and enjoying themselves–like an actor or influencer would–you’ll need real humans behind the scenes directing the action and providing direction that makes sense for your brand’s audience (and goals).
  • Create clear objectives for AI-generated video campaigns before launching them into production so you know what success looks like from day one! If there are no clear objectives set up front then there will be no way of measuring success after launch either which means wasted time/money spent creating content only meant for consumption by bots instead of actual humans who might actually enjoy watching these videos too.

How to Get Started With AI-Generated Video

  1. Identifying the Right AI-Generated Video Platform
    There are a number of platforms on which you can create and distribute AI-generated video content. Some are free, some charge a fee, but all offer different features and functionality that will help you achieve your goals for this new channel. In order to get started with AI-generated video, it’s important to identify which platform is right for your brand–and then develop a strategy around it.
  2. Developing A Strategy For AI-Generated Video
    Once you’ve decided on an appropriate platform, it’s time to develop a strategy around how best to use it in conjunction with other digital channels such as social media or email marketing campaigns (or both!). This may include creating custom templates that can be reused across multiple pieces of content; developing guidelines for writers so they know exactly what kinds of things should go into each piece; setting up reporting metrics so everyone knows how well their efforts are paying off over time, and more.


In conclusion, AI-generated video is quickly becoming a game-changer for digital-first brands. The benefits of this technology, including cost-effectiveness, efficiency, customization, scalability, and time-saving, make it an appealing option for businesses looking to create high-quality video content. With various types of AI-generated video available, such as animation videos, personalized videos, and live-action videos, digital-first brands can choose the best option to meet their needs.

The future of AI-generated video looks bright, with advancements in AI technology and integration with other technologies, such as AR/VR, providing even more opportunities for digital-first brands to create engaging and immersive experiences for their customers. As with any new technology, there are potential challenges and concerns to consider, such as the ethical implications of AI-generated video. However, it’s clear that AI-generated video is a trend that’s here to stay, and digital-first brands that embrace this technology will have a significant advantage over their competitors.

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What is AI-generated video? Plus-icon

AI-generated video is a type of video content created using artificial intelligence (AI) technology. It involves using algorithms to automatically generate video content based on certain criteria, such as text inputs, images, or audio files.

How can digital-first brands benefit from AI-generated video? Plus-icon

Digital-first brands can benefit from AI-generated video in several ways, such as reducing the cost and time involved in video production, improving the scalability and customization of their video content, and enhancing the overall engagement and impact of their marketing campaigns.

How can I get started with AI-generated video for my digital-first brand? Plus-icon

To get started with AI-generated video, you’ll need to identify your goals and objectives, choose the type of video content that best suits your needs, and select the right AI tools or platforms to create the content. It’s also important to keep up-to-date with the latest trends and developments in the field, as AI technology continues to evolve rapidly. Check out Firework’s Creation Studio, a powerful tool to help you create custom video commerce content at scale.

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