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How Audpop is using Video to Better Engage with Customers

AudPop is a global video creative platform that makes it easy for video creatives and businesses to connect and work together to create videos they love. They feature short & snackable versions of their premium content on their website to engage with customers more than ever before. 
1200%

Customer Engagement

increase

500%

Customer Purchase

increase

1200%

Customer Engagement

increase

500%

Customer Purchase

increase

1

Content that Converts

With attention spans shrinking seemingly each day, keeping information as short and snappy for customers to consume as possible is a must. Audpop realized this when integrating with Firework and decided to feature their video content front and center on their site. Firework has worked to transform a variety of short films from Audpop into even shorter "teaser" trailers that are a maximum of 60 seconds. These snappy videos have kept customers engaged and also gives their premium content more exposure.
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In today's world, every business needs engaging video on their website, for their social media channels, and in their marketing. Firework + AudPop superpowers businesses by providing an incredible vertical video player and video content supply.

Paige Williams

Founder and CEO of Audpop

2

Vast Content Variety

Audpop connects over 75,000 diverse filmmakers with brands and audiences through the creation, curation, and promotion of authentic storytelling content. This leads to a diverse range of content as well. We have been managing 7 accounts for Audpop, organized by content categories. These include comedy, horror, adventure, animation, drama, and even documentaries. This variety of content ensures that there is a channel for every audience member to enjoy.
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We love Firework so much, we use their player on our homepage. The addition of videos has increased customer engagement by 13x and customer purchases by 6x.

Paige Williams

Founder and CEO of Audpop

3

Content Discovery

Audpop's content has been so popular with the Firework Network that it rose to the top of our consumer-facing app, FW.TV. Even outside of their own website their content is receiving lots of exposure, collecting a number of new customers via content discovery. Audpop's content is also available in the Firework Library for other brands to repost to their own Firework video grids. As their content is their product, sharing and distributing these videos is key for Audpop and the Firework Network has enabled their content to be shared among a variety of new audiences.
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