2025 Beauty and Personal Care Video Commerce

✅ Why Video Commerce?

• Engagement & Conversion: The shift in consumer expectations and how video commerce drives engagement, conversion, and lifetime value.
• Higher Conversion Rates: 5% conversion rates for video commerce adopters (2.5X the industry average).
• Repeat Purchases: 300% lift in repeat purchases when shoppers engage with video.
• AI-Driven Personalization: Increases engagement, customer satisfaction, and upsell opportunities.

Revenue Insight: Video commerce can boost average order value (AOV) by up to 20% as customers interact with product demos, tutorials, and personalized recommendations—encouraging them to add complementary products to their cart.

✅ What is Video Commerce?

Explore the different formats that power video-driven shopping experiences:

• Shoppable Video: Seamlessly integrate short videos that turn inspiration into instant purchases.
• Video Showroom: Bring the in-store experience online with immersive, live product showcases.
• 1:1 Video Chat: Offer personalized shopping experiences and expert consultations in real-time.
• AI Virtual Assistant: Leverage AI to provide personalized recommendations and instant support.

✅ Success Stories & Use Cases

Learn how top beauty brands like L’Oréal, Fenty Beauty, Estée Lauder, and Ulta Beauty are leveraging video commerce to:

• Increase website engagement
• Drive in-store sales
• Elevate the online shopping experience
• Expand revenue streams by reaching new audiences and converting curious browsers into loyal buyers

ROI Highlight: Brands report up to a 40% increase in overall sales when integrating live, shoppable broadcasts and AI-driven product recommendations.

✅ Content Best Practices

Discover how to:

• Identify the right content type, tone, and channels to maximize reach.
• Optimize storytelling in video formats to highlight product value propositions.
• Implement data-driven personalization strategies that lift conversion rates and revenue per session.