The Evolution of Beauty & Personal Care is Video Commerce – Are You Ready?

March 20, 2025 3:30 PM
ET

Join Firework CEO Vincent Yang for an exclusive live webinar as we unveil the 2025 Beauty & Personal Care Video Commerce Playbook, featuring industry benchmarks and game-changing strategies for scaling video-driven sales.

Consumers now expect personalized shopping experiences, and 89% of shoppers say they crave more human connection from brands. Meanwhile, 73% report that watching a video leads directly to a purchase. The brands that embrace AI-powered video commerce are seeing real results—video commerce adopters drive 2.5X higher conversions than the e-commerce industry average.

What you'll learn:

  • How beauty brands are achieving up to 9% conversion rates with video commerce
  • Why AI-powered shoppable videos create a seamless in-store experience online
  • The role of 1:1 video chat and AI assistants in driving customer engagement
  • A sneak peek at Firework’s 2025 Video Commerce Global Blueprint before its full release

Bonus: All attendees will receive a free PDF copy of the Beauty & Personal Care Video Commerce Playbook.

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Speakers

Vincent Yang
CEO & Co-Founder

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