Big Ideas Session 2025

‍Meet the Experts
This engaging session is hosted by Billy Cladek SVP, Revenue at Firework and features insights from:

• Arianne Parisi – Global Chief Digital Officer at JD Sports
• Jean-Denis Mariani – ex-CDO Coty & L'Oreal

Their expertise will inspire your video commerce strategy and help you connect with consumers in meaningful ways.

‍Key Takeaways from the Session:

• Why video is the new language of consumers and how it bridges the gap between content and commerce.
• The importance of authenticity in building trust and engagement with today’s consumers.
• How to start small, test, and scale with video commerce strategies.
• The role of collaboration between brands and retailers to create seamless omnichannel experiences.
• Real-world examples of how JD Sports and other leading brands are driving growth and innovation.

Have questions or want to learn more about video commerce? Our team is here to help!

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