Unlocking the Full Potential of Digital Showroom
Today's Trends & Audience Expectations
Thursday, January 25, 2024
Live shopping expert Marcy McKenna and Firework’s Head of Marketing Lily Rotter dissect the components of running a best-in-class live shopping experience.
Bringing the in-store experience online
Live shopping has evolved over the past three decades. It’s more accessible than ever, but there are some tried and true best practices.
Marcy and Lily break down the secrets to building a successful live shopping event and what brands need to know to drive viewership, engagement, and ultimately conversions:
- How has live shopping evolved in the past decade
- How live shopping can impact business growth
- The right framework to build a successful live event
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