Pre-event promotions strategies to drive attendance

Live shopping has evolved over the past three decades. It’s more accessible than ever, but there are some tried and true best practices.

Marcy and Michael break down the importance of proper pre-event promotion strategies to build a successful live shopping event.

We discussed:

• Which channels are best for creating anticipation and excitement before a live shopping event
• How brands of all sizes and industries can adjust their pre-event promotions for maximum impact
• The role of influencers and brand ambassadors in amplifying pre-event content

View the second episode of our Digital Showroom series now!