Post-Event Promotion Strategies to Drive Sales
Watch live shopping expert Marcy McKenna and Firework’s Michael DeMaio discuss how skillful post-event promotions can drive sales long after a live shopping event ends.
Wednesday, February 28, 2024
Bringing the in-store experience online
Live shopping has evolved over the past three decades. It’s more accessible than ever, but there are some tried and true best practices.
Listen as Marcy and Michael break down the importance of skillful post-event promotions to drive sales long after a live shopping event ends.
We Discussed:
- How live events can be repurposed to help brands sustain the demand for new content
- The best tools and technologies for repurposing live event content
- How brands can drive urgency and exclusivity with existing content
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