How Consumers are Transforming the Shopping Experience
Amie Owen, US Head of Commerce at UM and Jason Holland, Chief Business Officer at Firework discussed about the current state and future of commerce on Oct 19.
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UM is a global media agency that takes a future-proofing approach to help brands navigate both current challenges and upcoming opportunities. With a commitment to diversity, equity, and belonging, UM, part of the IPG Mediabrands global network, operates in over 100 countries and serves an impressive list of global brands such as Accenture, American Express, ExxonMobil, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, and Spotify.
Amie brings more than 15 years of seasoned expertise in the shopper media industry to the table. Having worked with top CPG companies like Coca-Cola, Johnson & Johnson, and Henkel, she is a pioneering figure in shopper media—a practice she initiated and launched at UM.
Did you miss the opportunity to join a riveting conversation hosted by Firework’s Head of Commerce Partnerships, Eva Wang, featuring Jason and industry expert Amie? They delved into several critical topics:
- How UM is aiding brands to overcome their most significant challenges
- The latest trends and emerging brands in the commerce arena
- The role of emerging technologies like Video Commerce in shaping today’s shopping experiences
- And much more!
Don’t worry if you missed out; we’ve got you covered!
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