Firework - the last word on short video - for publishers, creators and businesses.
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Firework and Internet 3.0: Decentralized, Democratized, Powering the Next Two Decades of Global Open Web
Ten years dead are the days when websites ruled the digital blue ocean. Dying are the centralized Goliaths of Facebook and Tiktok; wholly self-serving revenue models, a penchant for manipulating…Read more
The Future of Fashion Is Live
After the disruption caused by the coronavirus pandemic in 2020, the global fashion industry is retracing its steps back to normalcy. The fashion business has always been significant, and now…Read more
How Livestream Shopping Can Fuel The Creator Economy And Power Brand Growth
Over the last decade, consumer preferences have undergone a paradigm shift due to the growing share of millennials and the GenZ population. A significant portion of the consumption curve has…Read more
7 Crucial Benefits of Livestream Shopping for E-Commerce Growth
Brands are eager to set themselves apart in an increasingly saturated digital commerce landscape. Capturing the audience's attention and holding it long enough is vital to brand success in today's…Read more
6 Reasons Why Your DTC Brand Needs Shoppable Videos
Remember the days of window shopping? Videos are the new shop fronts of today, and the whole world is shopping online. There is a dire need for brands to rethink…Read more
Top Live Commerce Statistics of 2022 For Business
Many businesses are still sitting on the fence, undecided whether to plunge into Live Commerce. Businesses of all hues use live streaming to increase brand awareness, revenue and create powerful brand…Read more
30 Second Storytelling: 5 ways to tell a Web Story
Web stories are a great way to supplement a publisher brand’s existing coverage and reporting with a modern visual storytelling medium that allows you to tell a compelling story in…Read more
5 Reasons Publishers should take Google Web Stories Seriously!
Yesterday, we kicked off our series on educating publications and publishers on Google's Accelerated Mobile Pages (AMP) Web Stories. While we dug deeper into what Google AMP Stories mean for…Read more
Five Innovative Publishers and their Short Video Strategy
Over the coming weeks, we’ll be exploring the most innovative publishers in the web stories world, including interviews with the executives and teams who continue to use web stories as…Read more
Is Your Customer Engagement Strategy Ready For A Video-First Future?
Did you know that in a recent survey by McKinsey & Company, 75% of consumers reported trying out a new shopping method they fully intend to continue post-pandemic? Not just…Read more
Why an Omnichannel Experience Is Key to Retail’s Future
Introduction to modern retail: Where does it stand today? Remember the days when you physically went to a store and browsed through options before making a purchase? Those days are…Read more