Meet the Author

Samrawit Berhe

Find
on

Experience

Expertise

Highlights

Related Posts

View All
Industry Insights

TikTok Ban Could Reshape Social Shopping and Accelerate Video Commerce

Samrawit Berhe
January 17, 2025
Video Creation

Linear vs Interactive Video: Navigating Your Choices

Firework Staff
January 16, 2025
Video Creation

Standard Video vs Interactive Video: Key Differences, Advantages, and Disadvantages

Firework Staff
January 16, 2025
Video Creation

The Future of Social Commerce: Market Predictions for 2025

Firework Staff
January 16, 2025
Video Creation

Inbound Marketing for eCommerce: A Comprehensive Guide to Boosting Online Sales

Firework Staff
January 16, 2025
Video Creation

How to Embed Instagram Video on a Website

Firework Staff
January 16, 2025
Video Creation

Video Landing Pages: Best Practices and 11 High-Converting Examples

Firework Staff
January 16, 2025
Industry Insights

How to Embed X Feed on a Website 2025

Firework Staff
January 3, 2025
Industry Insights

Beauty Ecommerce Trends, Strategies & Examples

Firework Staff
January 3, 2025
Industry Insights

How to Embed LinkedIn Feed on a Website in 2025: A Complete Guide for Beginners

Firework Staff
January 3, 2025
Industry Insights

How to Embed Facebook Feed on a Website: A Complete Guide

Firework Staff
January 3, 2025
Industry Insights

How to Embed TikTok Feed on a Website in a Few Simple Steps

Firework Staff
January 3, 2025
Industry Insights

How to Embed Social Media Feed on a Website: A Complete Guide

Firework Staff
January 3, 2025
Industry Insights

How to Embed Instagram Feed on a Website: A Comprehensive Guide

Firework Staff
January 3, 2025
Video Creation

How to Embed YouTube Feed on a Website (for Beginners)

Firework Staff
January 3, 2025
Video Creation

Personalized Interactive Video: How Does it Work? Learn Its Use Cases and 5 Key Components

Firework Staff
January 3, 2025
Industry Insights

What is Repeat Purchase Rate? Learn How to Calculate It Here

Firework Staff
January 3, 2025
Video Content

11 Interactive Video Examples to Inspire Your Next Campaign

Firework Staff
December 12, 2024
Industry Insights

Grocery Ecommerce Personalization Guide: 10 Proven Strategies That Drive Results

Firework Staff
December 25, 2024
Industry Insights

Ecommerce Product Customization: Implement it in 5 Simple Steps

Firework Staff
December 25, 2024
Customer Experience

Top 10 Customer Retention Challenges and How to Overcome Them

Firework Staff
December 25, 2024
Livestream Shopping

What is Interactive Live Streaming? 10 Tips to Use Live Streaming to Transform Viewer Engagement

Firework Staff
December 24, 2024
Industry Insights

What is Ecommerce Marketing: 9 Strategies to Drive Online Sales

Firework Staff
December 24, 2024
Industry Insights

What is Video Commerce? 9 Ways to Market Your Brand With Video

Firework Staff
December 24, 2024
Industry Insights

8 Ecommerce Beauty Brands Excelling in Social Commerce

Firework Staff
December 24, 2024
Industry Insights

What is Influencer Marketing? A Comprehensive Guide with 9 Successful Strategies for 2025

Firework Staff
December 12, 2024
Industry Insights

What is eCommerce Experience and Why it Matters

Firework Staff
December 17, 2024
Industry Insights

Influencer Marketing for Consumer Electronics: Key Stats and Effective Strategies

Firework Staff
December 17, 2024
Industry Insights

Transforming E-Commerce with AI: The Future of Customer Engagement and Personalization

Charissa Zheng
December 16, 2024
Industry Insights

Why Brands Should Think Twice About Going All-In on TikTok Shop

Charissa Zheng
December 15, 2024
Industry Insights

The Future of E-Commerce: How 1:1 Virtual Shopping Is Reshaping Customer Engagement

Charissa Zheng
December 15, 2024
Shoppable Video

What is Shoppable Video? Your Complete Guide to This E-Commerce Trend

Firework Staff
December 12, 2024
Industry Insights

Influencer Marketing in the Grocery Industry: Strategies, Examples, & More

Firework Staff
December 12, 2024
Industry Insights

Influencer Marketing for Beauty Brands: 7 Proven Strategies for Success

Firework Staff
December 12, 2024
Shoppable Video

A Step by Step Guide on How to Make a Shoppable Video

Firework Staff
December 12, 2024
Customer Experience

Text Reviews vs Video Reviews: Which One Drives More Sales?

Firework Staff
December 11, 2024
Shoppable Video

Shoppable Videos vs Traditional Ads: Lets Get into the Detail

Firework Staff
December 11, 2024
Shoppable Video

Shoppable Video vs Live Shopping: Which Is Better for E-Commerce?

Firework Staff
December 11, 2024
Shoppable Video

Shoppable Videos on Instagram: 9 Examples and How to Create Them

Firework Staff
December 11, 2024
Shoppable Video

Revolutionizing Digital Marketing with YouTube Shoppable Video in 2024

Firework Staff
December 11, 2024
Video Content

Influencer Marketing Guide for Fashion Industry: Everything You Need to Know is Here!

Firework Staff
December 10, 2024
Video Creation

15 Types of Social Media Videos to Increase Engagement

Firework Staff
December 10, 2024
Industry Insights

Top 9 Social Media Strategies for Fashion Industry: A Complete Guide

Firework Staff
December 10, 2024
Industry Insights

How Fed Rate Cuts Are Supercharging Video Commerce (And Why Your Brand Needs to Cash In Now)

Charissa Zheng
December 10, 2024
Industry Insights

Unlocking the Appeal of Video Commerce: The Psychological Drivers Brands Can't Afford to Ignore

Charissa Zheng
December 6, 2024
Company News

Firework’s record-breaking Black Friday & Cyber Monday (BFCM) 2024: Video commerce leading the charge

Celeine Easdon-Smith
December 5, 2024
Video Content

50 Product Demo Video Examples to Inspire Your Next Marketing Campaign

Charissa Zheng
December 4, 2024
Industry Insights

How to Increase Engagement on TikTok Like a Pro

Celeine Easdon-Smith
December 4, 2024
Video Creation

Your Complete Step-By-Step Guide to Successful Corporate Video Production

Charissa Zheng
December 4, 2024
Video Creation

What Is Influencer Marketing and How It’s Changing the Game in 2024

Celeine Easdon-Smith
December 4, 2024
Video Creation

How to Use Influencer Video Marketing to Grow Your Brand: A Complete Guide

Charissa Zheng
December 4, 2024
Customer Experience

The Ultimate Guide to the eCommerce Customer Lifecycle

Charissa Zheng
December 4, 2024
Video Creation

How to Improve Your Videos Using A/B Testing

Celeine Easdon-Smith
December 4, 2024
Customer Experience

The Frictionless Commerce Blueprint: A Proven Strategy for Success

Celeine Easdon-Smith
December 4, 2024
Omni Channel

Omnichannel vs. Multichannel: Understanding the Key Differences to Boost Customer Experience

Celeine Easdon-Smith
December 4, 2024
Video Commerce

Dominate the Marketplace in 5 Steps: The Ultimate Guide to E-commerce Marketing Calendars

Charissa Zheng
December 4, 2024
Video Commerce

Data-Driven Marketing: How to Get More Customers (Without the Guesswork)

Charissa Zheng
December 4, 2024
Video Commerce

SEO for Shopify: A 6-Step Guide to Ranking Higher

Charissa Zheng
December 4, 2024
Shoppable Video

ECommerce Digital Marketing Guide: Drive Sales and Grow Your Business

Celeine Easdon-Smith
December 4, 2024
Livestream Shopping

The Ultimate Guide to Setting Up a Live Shopping Event: Strategies, Tools, & Examples

Celeine Easdon-Smith
December 4, 2024
Video Content

Ultimate Guide on Product Demo Video With Examples: Boost Sales & Engagement Instantly

Celeine Easdon-Smith
December 4, 2024
Livestream Shopping

What Is Live Streaming & How Does It Work? A Complete Guide to Streaming Like a Pro

Celeine Easdon-Smith
December 4, 2024
Livestream Shopping

What is Live Shopping & How Does It Work? – The Rise of Shoppable Content

Charissa Zheng
December 4, 2024
Shoppable Video

What are Interactive Videos and Are They Worth Using?

Charissa Zheng
December 4, 2024
Video Content

Convert More Customers: Benefits of Video Marketing for Your Local Business

Charissa Zheng
December 4, 2024
Video Commerce

Master the Art of Live Streaming: How to Boost Your Product Launch with Live Streaming in 8 Steps

Celeine Easdon-Smith
December 4, 2024
Shoppable Video

What is Shoppable Content? Discover How to Transform Browsers into Buyers

Charissa Zheng
December 4, 2024
Video Commerce

Level Up Your Ecommerce Game: Harness the Power of Conversational Commerce

Celeine Easdon-Smith
December 4, 2024
Video Commerce

AI-Powered Growth in 9 Steps: How to Scale Your B2B Ecommerce Business with AI

Celeine Easdon-Smith
December 4, 2024
Industry Insights

Unlocking the Power of CPG Ecommerce: Strategies for Growth

Charissa Zheng
December 4, 2024
Firework Product

eCommerce Conversion Rate Optimization: A Complete Guide to eCommerce CRO

Charissa Zheng
December 4, 2024
Omni Channel

What is Omnichannel Ecommerce? A Complete Guide to Seamless Shopping

Charissa Zheng
December 4, 2024
Video Creation

Level Up Your Video Marketing Game: 8 Tips for Creating a Convincing Promo Video

Celeine Easdon-Smith
December 4, 2024
Video Creation

Video Storytelling (How To Create One + Examples)

Charissa Zheng
December 4, 2024
Video Commerce

How to Use Video Marketing to 10X Your Leads

Charissa Zheng
December 4, 2024
Shoppable Video

Connect & Convert with Personalized Video Marketing

Charissa Zheng
December 4, 2024
Video Content

10 Hacks to Increase Video Engagement Instantly – Get More Likes and Shares

Celeine Easdon-Smith
December 4, 2024
Customer Experience

Building a Unified Shopping Experience with Video Commerce

Celeine Easdon-Smith
December 4, 2024
Industry Insights

Unlock Black Friday Success with Video Commerce: Building a Community-Driven Sales Strategy

Charissa Zheng
November 19, 2024
Industry Insights

The Rise of Conscious Fashion: Using Video Commerce to Promote Sustainability

Charissa Zheng
October 15, 2024
Industry Insights

How Smart Brands and Partnerships Win BFCM – and Keep Customers Coming Back

Charissa Zheng
November 12, 2024
Company News

Firework Wins Technology Trailblazer Award at Beauty Connect LA 2024!

Celeine Easdon-Smith
November 4, 2024
Industry Insights

56+ Must-Know Customer Retention Statistics to Keep Your Business Thriving in 2024

Akash Cillanki
October 23, 2024
Industry Insights

Ecommerce Statistics: 30 Shocking Stats You Need to Know in 2024 to Stay Ahead in Online Shopping

Can Ozdoruk
October 23, 2024
Industry Insights

17+ Landing Page Statistics to Skyrocket Your Conversion Rates in 2024

Celeine Easdon-Smith
October 23, 2024
Industry Insights

33+ Crucial Inventory Management Statistics for E-commerce Success in 2024

Ritesh Kewlani
October 23, 2024
Industry Insights

25+ Must-Know Mobile Commerce Statistics to Drive Your Sales Strategy in 2024

Ritesh Kewlani
October 23, 2024
Industry Insights

44+ Eye-Opening Social Commerce Statistics to Supercharge Your Sales Strategy in 2024

Sam Horton
October 23, 2024
Industry Insights

80 Must-Know Marketing Automation Statistics to Supercharge Your Campaigns in 2024

Akash Cillanki
October 23, 2024
Industry Insights

75 Jaw-Dropping Conversion Rate (CRO) Statistics You Need in 2024

Can Ozdoruk
October 23, 2024
Industry Insights

69.57% of Online Shoppers Leave Without Purchasing: Shocking 50+ Cart Abandonment Statistics

Celeine Easdon-Smith
October 23, 2024
Industry Insights

38+ Influencer Marketing Statistics: The Game-Changer in 2024

Charissa Zheng
October 23, 2024
Industry Insights

12 Must-Know Conversational Commerce Statistics That Will Shape Your Strategy in 2024

Ritesh Kewlani
October 23, 2024
Industry Insights

Marketing ROI Statistics: 30+ Stats to Boost Your Strategy in 2024

Can Ozdoruk
October 23, 2024
Industry Insights

7 Game-Changing Video Marketing Tools To Boost Your Sales

Akash Cillanki
October 18, 2024
Industry Insights

14 Compelling Benefits Of Ecommerce Automation You Need Know

Can Ozdoruk
October 18, 2024
Video Creation

11 x Game-Changing Video Marketing Trends For eCommerce Success

Celeine Easdon-Smith
October 18, 2024
Industry Insights

12 x Powerful Tactics To Skyrocket Your Ecommerce Sales

Ritesh Kewlani
October 18, 2024
Video Creation

10 Super Steps To Craft An Effective eCommerce Video SEO Strategy

Sam Horton
October 18, 2024
Video Creation

12 Truly Inspiring Video Marketing Examples That Captivate Audiences

Ritesh Kewlani
October 18, 2024