Designing a Winning Trade Show Booth for VivaTech 2025 Paris: Inside Firework’s Innovation Showcase
Every June, Viva Technology (VivaTech) transforms Paris into the global capital of tech and innovation. As Europe’s largest startup and tech event, VivaTech 2025 is set to host over 150,000 attendees and thousands of exhibitors across industries—from AI and robotics to eCommerce, sustainability, and digital media. This year, Firework is making its debut not just as a sponsor but as a standout exhibitor with a cutting-edge trade show booth at VivaTech 2025 Paris.
So what goes into designing a booth that doesn’t just attract attention but inspires meaningful engagement?
In this article, we’ll walk you through how Firework is bringing our AI-powered video commerce solutions to life through a next-generation booth experience, what you can expect when visiting us, and how this reflects our broader mission to transform digital retail through innovation.
Why VivaTech 2025 Is the Ultimate Stage for Tech Innovation
VivaTech 2025 is where the world’s biggest tech conversations happen. Held at Paris Expo Porte de Versailles, it unites the global tech ecosystem: enterprise brands, startups, investors, media, and government leaders. Each year, the event becomes a launchpad for new ideas, category-defining companies, and groundbreaking partnerships.
Major players like LVMH, L’Oréal, and Google will once again dominate the exhibition floor—alongside startups that are pushing boundaries in AI, sustainability, mobility, fintech, and beyond.
As a VivaTech partner, Firework is proud to join this elite group, using our presence to share how AI-powered video commerce is transforming how the world shops and engages online.
Firework’s First Appearance: More Than Just a Booth
This is Firework’s first year sponsoring and exhibiting at VivaTech, and we’re not coming quietly. We’re stepping into this global spotlight with a clear mission: to elevate commerce through AI and immersive, interactive video experiences.
While many know Firework as a retail tech platform, our goal at VivaTech is to go broader. We’re here to position ourselves within the innovation space—as a leader in AI-first, video-driven engagement solutions for businesses across industries.
Visit our dedicated event page here to pre-book your experience or schedule time with our team.
What Makes a Great Trade Show Booth at VivaTech 2025 Paris?
Creating an effective trade show booth at VivaTech isn't just about flashy design. It's about delivering real value, real interaction, and real outcomes. Here's how Firework is approaching this challenge—and what you can expect when you visit us in Paris:
1. Purposeful Design for Immersive Interaction
The Firework booth is designed to tell a story—your story as a brand and our story as a technology enabler. Our layout blends open-space interaction zones with private meeting pods, allowing for both walk-in exploration and deep-dive conversations.
We’ll feature:
- Live video commerce experiences
- Interactive product demos showing real-world applications
- QR-triggered content that connects your mobile device to our digital showcase
- Branded installations demonstrating how our platform powers immersive online shopping
Everything is powered by the same principles behind our technology: interactivity, storytelling, and personalization.
2. Live Demos of Shoppable Video and AI Features
Seeing is believing. Firework will be running continuous demo loops of our video commerce solutions—not in simulation, but in real use cases from top global brands.
You’ll experience:
- Personalized video content generated by AI
- Shoppable video widgets embedded in a retailer’s website
- Real-time analytics on viewer interaction and engagement
Whether you're a retailer, marketer, investor, or technologist, you'll leave with a clear understanding of how Firework brings performance, engagement, and creativity together in one ecosystem.
3. Expert-Led Sessions and Micro-Workshops
Our booth isn’t just a display—it’s a knowledge hub. Throughout the event, Firework will host micro-workshops and tech walkthroughs led by our product, growth, and AI teams.
Topics include:
- Privacy-first personalization strategies using first-party data
- The future of AI in customer experience
- How brands are transitioning from platform dependency to owned media ecosystems
These sessions offer a more intimate setting than mainstage panels and are ideal for asking questions and exploring collaborations.
4. One-on-One Networking Opportunities
Interested in partnership, integration, or investment? Book a slot with our team directly via our event page.
Our leadership will be on-site to:
- Discuss use cases tailored to your business
- Explore tech integrations across eCommerce and enterprise platforms
- Review growth and expansion plans with VCs and innovators
Why Firework's Booth Stands Out
Most booths show products. Ours will show possibilities.
By blending AI, video, and data intelligence, Firework is delivering a vision of what’s next: connected commerce. We envision a future where brands take ownership of their content, manage their customer relationships, and create unforgettable, video-driven experiences.
Here's what sets us apart:
- AI-first storytelling that adapts in real time
- Cookieless personalization that drives performance
- Full control of data and distribution, right from your owned channels
- Scalable technology that works across industries and verticals
We invite you to experience our booth, which embodies the future of digital brand experiences.
Planning to Attend? Here’s How to Visit the Firework Booth
If you're looking for the Firework booth at the VivaTech 2025 trade show in Paris, here’s what you need to know:
Location:
Paris Expo Porte de Versailles
1 Place de la Porte de Versailles, 75015 Paris, France
Dates:
June 11–14, 2025
Where to Register:
Secure your pass at the VivaTech website. Choose from startup, executive, or business networking tiers depending on your goals.
How to Get There:
- From Charles de Gaulle Airport (CDG): ~45 mins by car or RER/Metro
- From Orly Airport (ORY): ~30 mins by car
- Metro Access: Line 12 to Porte de Versailles
- Tram Access: Tramway T2 or T3a for direct access
Where to Stay:
Recommended hotels near the venue include:
- Mercure Paris Porte de Versailles Expo
- Novotel Paris Vaugirard
- Pullman Paris Tour Eiffel
Who Should Visit the Firework Booth?
Our booth is built for discovery, dialogue, and partnership. Whether you’re new to Firework or already exploring AI solutions for your brand, here’s who will benefit most from visiting:
Retail and eCommerce Executives
Are you seeking to enhance conversion rates and lessen your dependence on paid channels? See how Firework’s tools empower brands to build richer, owned-media experiences.
CMOs and Digital Strategists
Explore how you can shift from generic campaigns to hyper-personalized video journeys—while maintaining full control of your data.
Product and Engineering Teams
Get hands-on with our tech stack, SDKs, and integrations. See how easy it is to deploy video and AI personalization at scale.
Investors and Partners
Firework is scaling fast. VivaTech is your opportunity to meet our leadership team and learn why we’re building for long-term growth across global markets.
Why Firework at VivaTech 2025 Is a Must-See
Trade show booths should do more than showcase—they should spark transformation. Firework’s booth at VivaTech 2025 Paris isn’t just a space—it’s a statement. A declaration that video commerce, AI personalization, and connected retail are not just trends but the future of digital business.
By attending VivaTech and visiting Firework, you're stepping into the next chapter of innovation—one where commerce is more human, more engaging, and more intelligent.
🗓 June 11–14, 2025
📍 Paris Expo Porte de Versailles
🔗 Meet Firework at VivaTech
Come see the future of retail. Experience Firework at VivaTech.
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