2025 Video Commerce Blueprint: Exclusive Beauty Industry Insights & Proven Content Strategies

From Discovery to Checkout—Revolutionizing Beauty Shopping with Video Commerce

For the first time, Firework’s industry-specific research reveals how top beauty brands are leveraging video commerce to enhance engagement, increase conversions, and redefine the online shopping experience. Backed by insights from over 600 customers, this playbook showcases the video commerce journey, helping brands identify the best use case and seamlessly implement it.

As the only video commerce platform integrating AI-driven solutions, Firework provides brands with cutting-edge tools to personalize the shopper experience, drive higher sales, and build lasting customer relationships.

Why Video Commerce?

Shoppers expect more than static product pages—brands that integrate video see a transformational shift in engagement and revenue:

• 87% of consumers prefer learning about products through short-form video.
• Brands using video commerce experience a 2.5 times increase in conversion rates.
• AI-powered video experiences drive a 303% lift in repeat purchase rates.

Your Blueprint for Success: What’s Inside

• Exclusive Beauty Industry Insights – Data-driven trends and strategies tailored for beauty brands.
• Proven Use Cases – How top brands implement video commerce across the shopper journey.
• Step-by-Step Implementation Guide – Simplifying video commerce adoption with actionable strategies.

Real-World Examples: Beauty Brands Leading the Video Commerce Revolution

Discover how global beauty leaders are using video commerce to engage, educate, and convert shoppers:

• L'Oréal uses AI-powered, shoppable short-form videos to showcase product applications and boost sales.
• Estée Lauder implements interactive video showrooms where beauty experts provide live product demonstrations.
• Fenty Beauty leverages UGC-driven shoppable content to drive engagement directly on product pages.

How Firework Powers the Future of Video Commerce

Firework is the only video commerce company integrating AI to deliver personalized, interactive, and data-driven shopping experiences. 

Unlock Your Growth Opportunities

The 2025 Video Commerce Blueprint is your guide to building an immersive, high-converting shopping experience that meets the expectations of today’s digital-first consumers.

Download your free copy and start transforming your E-commerce strategy with Firework.

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