Ecommerce Statistics: 30 Shocking Stats You Need to Know in 2024 to Stay Ahead in Online Shopping

From jaw-dropping sales figures to mobile shopping dominance and the surprising factors driving customers to click "buy now," these ecommerce statistics are reshaping the way businesses and consumers interact.In 2023 alone, global ecommerce sales reached an eye-watering $5.9 trillion, with projections pointing to an even more staggering $7.4 trillion by 2025. Buckle up, because the digital shopping landscape is evolving faster than ever, and these numbers will help you stay ahead of the game!

Global Ecommerce Explodes – Now a $6 Trillion Giant!

The global ecommerce market skyrocketed to a jaw-dropping $5.9 trillion in 2023, a monumental leap from $5.2 trillion in 2022. But hold onto your carts because projections say we’re heading for $7.4 trillion by 2025! Ecommerce is no longer just an option – it's eating up retail, claiming 22% of total global retail sales​.

Americans Love Online Shopping: $2.7K Annual Spend Per Shopper

The average global online shopper is dropping $1,109 annually, but the US is leading the charge! American shoppers spend a staggering $2,700 per person every year on ecommerce purchases. No wonder the US remains one of the top players in the digital buying game​

What Are We Buying? Top Categories Driving Ecommerce Sales

Here’s where the big bucks are going in ecommerce:

• Electronics: The US splurged a massive $781.3 billion in 2023.
• Fashion: Second in line with $673.6 billion in sales.
• Food and Beverages: Total spending hit $370.7 billion.
• Beauty and Personal Care: A cool $151.2 billion​

Mobile Shopping Is Taking Over – $2 Trillion in Sales!

Forget desktop shopping – mobile commerce is where it's at. Global mobile commerce sales reached a stunning $2.07 trillion in 2024, accounting for 57% of total ecommerce sales. And it's growing fast! Mobile ecommerce is forecast to hit $3.35 trillion by 2028, making up 63% of the entire market​

Shopping Cart Abandonment – 73% Say "No Thanks" at Checkout

Around the world, 73.27% of online shopping carts are abandoned at the checkout – a stat that should make every online retailer think twice. The biggest culprit? Extra costs like shipping, taxes, and fees, cause 48% of US shoppers to ditch their cart right before purchase​

Free Shipping Is King: 66% of Shoppers Won't Buy Without It

When it comes to clicking that “Buy” button, the power of free shipping is undeniable. A whopping 66% of consumers say it's a key factor in their decision to buy online, making it the #1 ecommerce driver​

Mobile Wallets Are the Future – 161 Million Users in the US Alone!

Mobile wallets are exploding in popularity, with 161.6 million Americans already using them. That’s 64.9% of all smartphone users in the US! Mobile payments are set to dominate the ecommerce landscape even further in the years to come​.

Where Do We Start Our Shopping? Marketplaces Rule with 40.4% Share

When US consumers begin their shopping journey, marketplaces like Amazon are the go-to for 40.4% of online shoppers. Search engines come second, grabbing 29.7%, while 18.2% head directly to a brand’s website​.

B2B Ecommerce Is Booming – Set to Dwarf B2C Sales by 2027!

By 2027, global B2B ecommerce is forecasted to hit a staggering $20.9 trillion, far outpacing B2C growth. With such growth, B2B ecommerce is poised to dominate the digital marketplace, accounting for nearly 85% of global ecommerce sales by the end of the decade​.

Social Commerce Is the Next Frontier – $1 Trillion in Sales by 2026!

From Instagram to TikTok, social commerce is reshaping how consumers shop. In 2023, social commerce raked in a jaw-dropping $992 billion globally, and that number is expected to double to $1.99 trillion by 2026. This surge is largely due to the seamless integration of shopping features into social platforms, turning casual browsing into impulse buys. For businesses, social commerce is a goldmine, as nearly 54% of Gen Z and Millennials make purchases directly through social media.

The Future: Ecommerce's Next Billion-Dollar Frontier

By 2027, ecommerce is set to hit unimaginable heights. In the US alone, total online sales are forecast to soar past $1.72 trillion, with mobile sales leading the charge at $856.4 billion​.As we hurtle toward 2027, the ecommerce landscape is evolving faster than anyone could have predicted. Staying on top of these ecommerce statistics is essential for businesses aiming to thrive in this competitive, ever-changing market. Those who adapt to these trends will not only survive but lead the next wave of ecommerce innovation. Buckle up—because the best is yet to come!Firework's solutions are designed to meet the demands of modern consumers, offering personalized and immersive shopping experiences that drive results. Put your commerce in motion. Find out how Firework can power your business forward.