Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Livestream Shopping
Woman in a fashion studio preparing for a live shopping event, highlighting the interactive experience for fashion brands.

Best Ways to Host Live Shopping Events for Fashion Brands - 2024 Guide

Celeine Easdon-Smith
Aug 26, 2024
Video Commerce
Woman holding shopping bags, representing the use of social commerce strategies by influencers to drive engagement and sales through social media platforms.

Effective Social Commerce Strategies for Influencers

Akash Cillanki
Aug 26, 2024
Industry Insights
Display of beauty bottles, illustrating strategies for beauty brands to reduce bounce rates on their websites.

How To Reduce Bounce Rates For Online Beauty Brands - 2024 Guide

Ritesh Kewlani
Aug 26, 2024
Industry Insights
Display of headphones, highlighting strategies for electronic brands to reduce bounce rates on their websites through engaging product presentations.

How To Reduce Bounce Rates For Online Electronics Brands? 2024 Guide

Ritesh Kewlani
Aug 26, 2024
Industry Insights
Woman working on a laptop, representing strategies to reduce bounce rates for fashion brands through effective website engagement techniques.

How To Reduce Bounce Rates For Online Fashion Brands? 2024 Guide

Sam Horton
Aug 26, 2024
Video Commerce
Cameras for shooting an online shopping session

Video Commerce Strategies for Small Businesses

Celeine Easdon-Smith
Aug 26, 2024
Livestream Shopping
Man holding a shopping bag, illustrating the experience of participating in a successful live shopping event on Facebook, showcasing products and engaging with viewers.

How to Host a Successful Live Shopping Event on Facebook

Can Ozdoruk
Aug 23, 2024
Video Creation
Three individuals creating cooking content, illustrating product video production tips for small business owners.

Product Video Production Tips for Small Business Owners

Sam Horton
Aug 23, 2024
Livestream Shopping
Man actively participating in a live shopping event, showcasing effective strategies for marketing teams to engage customers and drive sales through interactive content.

Live Shopping Strategies for Marketing Teams

Akash Cillanki
Aug 22, 2024
Video Commerce
View of a gadget store in the mall, illustrating the benefits of video commerce for electronics stores in engaging customers and driving sales.

Understanding Video Commerce and Its Benefits for Electronics Stores

Can Ozdoruk
Aug 22, 2024
Livestream Shopping
Influencers browsing on Instagram, illustrating how live shopping can enhance engagement and interaction with their audience.

How to Use Live Shopping to Increase Engagement for Influencers

Celeine Easdon-Smith
Aug 21, 2024
Livestream Shopping
Woman showcasing a white dress during a live shopping session, demonstrating effective strategies for eCommerce store owners to engage customers.

Live Shopping Strategies for eCommerce Store Owners

Can Ozdoruk
Aug 21, 2024
Livestream Shopping
Women engaging in a live streaming session, demonstrating effective live shopping strategies used by influencers to connect with their audience and promote products.

Live Shopping Strategies for Influencers

Can Ozdoruk
Aug 20, 2024
Video Creation
Woman hosting a live video session, demonstrating product video production tips for influencers to engage their audience effectively.

Product Video Production Tips for Influencers

Sam Horton
Aug 20, 2024
Video Commerce
Close-up of makeup application with a brush, illustrating the benefits of video commerce for beauty brands in showcasing products and techniques.

Understanding Video Commerce and Its Benefits for Beauty Brands

Ritesh Kewlani
Aug 19, 2024
Livestream Shopping
Woman participating in a livestream on Instagram, demonstrating effective strategies for hosting a successful live shopping event and engaging with her audience.

How to Host a Successful Live Shopping Event on Instagram

Celeine Easdon-Smith
Aug 18, 2024
Video Creation
Man filming a video on the grass, showcasing practical tips for beginners on how to effectively produce product videos.

Product Video Production Tips for Beginners

Celeine Easdon-Smith
Aug 18, 2024
Livestream Shopping
A lady completing her purchase at the cashier, demonstrating how live shopping experiences can enhance customer loyalty and foster positive shopping relationships.​⬤

How to Use Live Shopping to Increase Customer Loyalty

Akash Cillanki
Aug 17, 2024
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Video Commerce
Video Content
Video Creation
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Company News
Barr Advisory & Firework logos

Firework Announces SOC 2® Type 2 Certification, Solidifying Robust Security Stance

Celeine Easdon-Smith
Mar 1, 2023
Company News
Firework & Salesforce logos

Firework Brings Enterprise-Grade Video Commerce Solution to Salesforce AppExchange

Akash Cillanki
Feb 28, 2023
Video Commerce
Learn how Firework brings shoppable and live commerce to a brand's digital storefront to drive exponential engagement and sales.

Live Commerce 101: The Basics and Beyond

Can Ozdoruk
Feb 23, 2023
Video Commerce
Woman leaning against brick building, looking at her phone and smiling.

We Asked AI How to Win in the Attention Economy with Short-Form Video Commerce

Ritesh Kewlani
Feb 23, 2023
Video Commerce
Live shopping host.

Who Should Host Your Next Live Video Shopping Experience: Influencers or In-house Experts?

Sam Horton
Feb 23, 2023
Company News
The Fresh Market & Firework logos

The Fresh Market Leverages Firework to Launch The First-Ever Shoppable Video-Live Commerce (SVLC) Retail Media Network

Sam Horton
Feb 16, 2023
Firework Product
Web Stories- Ultimate Guide to Boosting Digital Performance

How To: Getting Started With Firework Integration for Salesforce Commerce Cloud

Akash Cillanki
Feb 7, 2023
Video Creation
Influencer creating a video discussing the latest video marketing trends for 2023, engaging with their audience on emerging strategies.

7 Video Marketing Trends That Will Rule 2023 (And Beyond)

Akash Cillanki
Feb 3, 2023
Firework Product
Overview of the Firework integration for Magento, showcasing how brands can utilize video commerce features to enhance their online shopping experience.

How To: Get Started With Firework Integration for Magento

Akash Cillanki
Feb 1, 2023
Company News
NFR Blog

Insights From NRF 2023

Celeine Easdon-Smith
Jan 25, 2023
Livestream Shopping
Influencers presenting a dress during a live shopping event, engaging with viewers and highlighting product details.

Livestream Shopping Trends 2023: 5 Can't-Miss Trends for Brands

Ritesh Kewlani
Jan 24, 2023
Shoppable Video
Woman viewing a shoppable video, engaged with the content and exploring products featured in the video for potential purchase.

Why Shoppable Videos Are The (Not-So-Distant) Future of Customer Engagement Strategies in Retail

Celeine Easdon-Smith
Jan 20, 2023