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Industry Insights
Black Friday Countdown

How Smart Brands and Partnerships Win BFCM – and Keep Customers Coming Back

Charissa Zheng
Nov 12, 2024
Company News
Beauty Connect Technology Trailblazer Award Trophy

Firework Wins Technology Trailblazer Award at Beauty Connect LA 2024!

Celeine Easdon-Smith
Nov 4, 2024
Industry Insights
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12 Must-Know Conversational Commerce Statistics That Will Shape Your Strategy in 2024

Ritesh Kewlani
Oct 23, 2024
Industry Insights
landing-page-statistics-landing page sketch on a tablet

17+ Landing Page Statistics to Skyrocket Your Conversion Rates in 2024

Celeine Easdon-Smith
Oct 23, 2024
Industry Insights
mobile-commerce-statistics-mobile phone

25+ Must-Know Mobile Commerce Statistics to Drive Your Sales Strategy in 2024

Ritesh Kewlani
Oct 23, 2024
Industry Insights
32 Referral Marketing Statistics You Need to Know in 2024!

32 Referral Marketing Statistics You Need to Know in 2024!

Celeine Easdon-Smith
Oct 23, 2024
Industry Insights
inventory-management-statistics-ecommerce-company meeting

33+ Crucial Inventory Management Statistics for E-commerce Success in 2024

Ritesh Kewlani
Oct 23, 2024
Industry Insights
influencer-marketing-statistics-man fixing his gadget and ring light for video recording

38+ Influencer Marketing Statistics: The Game-Changer in 2024

Charissa Zheng
Oct 23, 2024
Industry Insights
social-commerce-statistics-3 small carts one with dollars inside

44+ Eye-Opening Social Commerce Statistics to Supercharge Your Sales Strategy in 2024

Sam Horton
Oct 23, 2024
Industry Insights
52 Must-Know Video Marketing Statistics to Skyrocket Your Strategy in 2024

52 Must-Know Video Marketing Statistics to Skyrocket Your Strategy in 2024

Celeine Easdon-Smith
Oct 23, 2024
Omni Channel
Conference room meeting

52+ Omnichannel Stats You Can’t Afford to Ignore in 2024 (Or Risk Losing Customers!)

Ritesh Kewlani
Oct 23, 2024
Industry Insights
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56+ Must-Know Customer Retention Statistics to Keep Your Business Thriving in 2024

Akash Cillanki
Oct 23, 2024
Industry Insights
cart-abandonment-statistics-abandoned cart

69.57% of Online Shoppers Leave Without Purchasing: Shocking 50+ Cart Abandonment Statistics

Celeine Easdon-Smith
Oct 23, 2024
Industry Insights
conversion-rate-optimization-statistics-top view of 4 people working

75 Jaw-Dropping Conversion Rate (CRO) Statistics You Need in 2024

Can Ozdoruk
Oct 23, 2024
Industry Insights
marketing-automation-statistics- paper and mobile phone on the table

80 Must-Know Marketing Automation Statistics to Supercharge Your Campaigns in 2024

Akash Cillanki
Oct 23, 2024
Industry Insights
ecommerce-statistics-woman taking photo of a shoes

Ecommerce Statistics: 30 Shocking Stats You Need to Know in 2024 to Stay Ahead in Online Shopping

Can Ozdoruk
Oct 23, 2024
Industry Insights
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Marketing ROI Statistics: 30+ Stats to Boost Your Strategy in 2024

Can Ozdoruk
Oct 23, 2024
Video Creation
Photo of desk calendar sitting next to a houseplant

10 Proven Steps For Creating An Effective Video Content Calendar

Ritesh Kewlani
Oct 22, 2024
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Video Commerce
Video Content
Video Creation
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Shoppable Video
Angela Caglia showcasing her expertise in creating innovative shoppable videos that captivate audiences and promote her brand.

Shoppable Video Breakdown: We Analyze a Great Shoppable Video That Converts

Can Ozdoruk
Jan 18, 2023
Video Commerce
How can you Leverage Video Shopping to Drive Conversions

How Video Shopping Lets Brands Use Content to Convert Customers

Sam Horton
Jan 14, 2023
Industry Insights
Overview of emerging marketing trends for 2023, highlighting key strategies and technologies shaping the industry.

Marketing Trends 2023 - Top Growth Trends For eCommerce

Ritesh Kewlani
Dec 26, 2022
Livestream Shopping
Woman using her smartphone to shop for luxury goods, illustrating the trend of online luxury shopping.

Live Commerce for Luxury Simplified: A Guide for Luxury Brands

Akash Cillanki
Dec 23, 2022
Video Commerce
Discussion featuring Eva Wang on Omni Talk’s “Ask an Expert” podcast, where she shares insights about eCommerce strategies and the future of retail.

Omni Talk Retail's Ask An Expert Series with Firework

Celeine Easdon-Smith
Dec 20, 2022
Video Commerce
Man watching video on mobile and smiling while walking down the street

Every Piece Of Video Content On Your Site Is A Conversion Opportunity

Sam Horton
Dec 14, 2022
Company News
Firework logo

Video Commerce Leader Firework Releases Key Predictions for 2023

Can Ozdoruk
Dec 9, 2022
Video Creation
Woman with smartphone sitting next to a Christmas tweet from Hotel Tonight’s “Visit, Don’t Stay” campaign, illustrating engagement with holiday travel promotions.

What The Best Holiday Marketing Campaigns Teach Us for 2022 & Beyond

Celeine Easdon-Smith
Dec 2, 2022
Company News
Pretty retail shopping bags.

Holiday Shopping Trends: What to Expect This Season

Sam Horton
Nov 21, 2022
Company News
Snowflake & Firework logos

Firework Partners with Snowflake to Bring Video Commerce Solutions to the Open Web

Ritesh Kewlani
Nov 8, 2022
Company News
Woman sitting on couch online shopping

Firework Ushers in Next Generation of Digital Payments with In-Video Checkout

Sam Horton
Nov 1, 2022
Company News
Announcement of the partnership between OutPoint and Firework, aimed at enhancing video commerce solutions and expanding reach for brands.

Maximizing Customer Engagement in the iOS 14+ Era - OutPoint and Firework Partnership

Can Ozdoruk
Nov 1, 2022