Travel Influencers have had a very interesting year, to say the least. 2020 has prevented creators from traveling with limiting restrictions, but that hasn’t dampened their creativity. With all of the recent positive developments with Covid-19 (vaccines, etc.), travel creators are hopeful 2021 will bring new opportunities and those trends are just getting started.
Travel creators are some of the most sought after accounts on platforms like Instagram. Travel vloggers (short for video bloggers) create their own utopia and develop followers, gain insights and entertain their audience, while sometimes growing to over 100M followers!
Here are the biggest three trends we’ve noticed among the biggest travel creators on platforms like Instagram:
1. Find trends and get creative on popular topics
I bet you ask, how can I become a content creator whose flights, hotels and lodging is all covered? Well, you can start by using Hashtag Generator to find the best #hashtags to scale your content and target it to the hottest trends, hence traffic!
All of the best content creators use tools like these to find topics to build content around and it works. Here’s just one example, one of the world’s leading Travel Influencer — Lauren Bullen.
Lauren’s most recent popular post has over 1.5 million views and over 100K likes! She uses hashtags to leverage the new Instagram feature, “Reels” to publish interesting new content, like the one below.
View this post on Instagram
2. It takes two to tango, so scale your creativity
Lauren Bullen, as one of the top Travel influencers on Instagram, has over 2M followers, who follow her carefully curated travels from exotic places like Bali, Indonesia. What makes it even better is that her partner, Jack Morris, also happens to be a huge travel influencer! Another tip for those wondering, how do you start creating more content.
Just like it takes two to tango, and more than two to create content houses, find yourself a group of creative influencers to inspire your creativity. Creativity is often fueled by groups of individuals who spur each other on, like on a reality TV show. Go find your Content House!
View this post on Instagram
Lauren has taken her craft to the next level and developed lucrative ways to monetize beyond just pretty visuals chronicling her travel. One of the many ways, Lauren monetizes her creativity curating an esthetic by using her own dynamic presets that millions of followers can now subscribe to and adapt themselves.
Lauren has also co-developed an app called Tone that can be downloaded on app stores, and this helps Lauren reach more users by building a platform for her followers’ creativity!
View this post on Instagram
3. Find niche themes that brand your unique creativity
Murad Osmann is an award-winning film producer who has been touted by Forbes, as one of the top 3 travel influencers in the world. Murad’s content is recognizable, thanks to his wife who is regularly seen in the foreground leading him in front of epic locations. These photos blew up on social media for the first time in 2011 which brought the both of them a huge spike in popularity.
View this post on Instagram
Another tip is to find a niche that makes your travel content standout from other similar creators. Murad is also using his platform for good causes, promoting Charity Water, an organization that brings clean water to those in need across the globe.
These are just a few of the most creative Travel Influencers that are staying relevant and connected during this unprecedented time. We are always curious to hear about your favorite creators. Feel free to leave us a comment on Twitter @fireworkhq to submit some of your favorite creators or share tips on what you find as the most interesting ways to create content.
