Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Video Creation
Showing purchase intent with credit card

How Purchase Intent Can Improve Marketing Strategy? 2024 Guide

Can Ozdoruk
Aug 31, 2024
Video Creation
Product story coming off the page

Product Storytelling - Ultimate 2024 Guide

Ritesh Kewlani
Aug 31, 2024
Industry Insights
Man watching video content on his smartphone, engaged with the material and utilizing mobile technology for entertainment or learning.

What Is Mobile Commerce? Ultimate 2024 Guide

Sam Horton
Aug 31, 2024
Industry Insights
Comprehensive guide outlining the steps to create effective omnichannel retail experiences for enhanced customer engagement.

A Step-by-Step Guide to Creating Omnichannel Retail Experiences

Akash Cillanki
Aug 30, 2024
Industry Insights
With advancements in AI and digital avatars, the possibilities for immersive e-commerce are closer than ever. Step into this new world of emotionally-driven shopping experiences. Are you ready to embrace this innovative approach to online shopping?

AR's Emotional Impact on E-commerce

Charissa Zheng
Aug 30, 2024
Video Commerce
Man participating in a video call, illustrating strategies to optimize video commerce for enhancing customer retention and building lasting relationships.​⬤

How to Optimize Video Commerce for Better Customer Retention

Can Ozdoruk
Aug 30, 2024
Shoppable Video
Two ladies holding pink and yellow paper bags, illustrating best practices for influencers on Pinterest.

Social Commerce: Best Practices for Influencers on Pinterest

Celeine Easdon-Smith
Aug 30, 2024
Video Commerce
Man engaging in a live collaboration, illustrating strategies for optimizing video commerce to achieve higher audience engagement.

How to Optimize Video Commerce for Higher Engagement

Akash Cillanki
Aug 29, 2024
Video Commerce
Person handing over a brown paper bag, representing the successful optimization of video commerce strategies to increase sales and enhance customer experience.

How to Optimize Video Commerce for Increased Sales

Can Ozdoruk
Aug 29, 2024
Livestream Shopping
Smartphone displaying an online order, illustrating how live shopping can increase sales for Shopify stores by engaging customers in real-time.

How to Use Live Shopping to Increase Sales for Shopify Stores

Akash Cillanki
Aug 29, 2024
Livestream Shopping
Person capturing a live video at an event, showcasing the use of live shopping tools and technologies in marketing to engage viewers and promote products.

Live Shopping Tools and Technologies for Marketing Teams

Akash Cillanki
Aug 29, 2024
Video Commerce
An overview of effective social commerce strategies for marketing teams, focusing on engaging consumers through social media platforms to drive sales and enhance brand awareness.

Effective Social Commerce Strategies for Marketing Teams

Ritesh Kewlani
Aug 28, 2024
Shoppable Video
Strategies for building and nurturing relationships with customers on Pinterest, focusing on engagement, community building, and effective content sharing.

Social Commerce: Building Relationships with Customers on Pinterest

Sam Horton
Aug 28, 2024
Video Commerce
Opening signage at an eCommerce store highlighting the impact of video commerce in driving sales and engaging customers through visual content.

The Impact of Video Commerce on Sales for eCommerce Stores

Celeine Easdon-Smith
Aug 28, 2024
Video Commerce
User adding a product to the cart, illustrating effective social commerce strategies in eCommerce that drive conversions and enhance the shopping experience.

Effective Social Commerce Strategies for eCommerce Stores

Ritesh Kewlani
Aug 27, 2024
Video Commerce
Man conducting a live selling session, showcasing featured product videos to boost engagement and drive sales.

Product Videos: How to Highlight Features for Better Engagement

Akash Cillanki
Aug 27, 2024
Shoppable Video
Man filming himself while creating shoppable video content, illustrating the importance of tracking metrics to measure the success of video commerce initiatives.​⬤

Shoppable Video Metrics: How to Track Success for Marketing Teams

Ritesh Kewlani
Aug 27, 2024
Livestream Shopping
Colorful assortment of fruits displayed during a live shopping event, illustrating the concept of beauty brands engaging customers with interactive and vibrant presentations.

Best Ways to Host Live Shopping Events for Beauty Brands - 2024 Guide

Can Ozdoruk
Aug 26, 2024
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Video Commerce
Video Content
Video Creation
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Company News
Barr Advisory & Firework logos

Firework Announces SOC 2® Type 2 Certification, Solidifying Robust Security Stance

Celeine Easdon-Smith
Mar 1, 2023
Company News
Firework & Salesforce logos

Firework Brings Enterprise-Grade Video Commerce Solution to Salesforce AppExchange

Akash Cillanki
Feb 28, 2023
Video Commerce
Learn how Firework brings shoppable and live commerce to a brand's digital storefront to drive exponential engagement and sales.

Live Commerce 101: The Basics and Beyond

Can Ozdoruk
Feb 23, 2023
Video Commerce
Woman leaning against brick building, looking at her phone and smiling.

We Asked AI How to Win in the Attention Economy with Short-Form Video Commerce

Ritesh Kewlani
Feb 23, 2023
Video Commerce
Live shopping host.

Who Should Host Your Next Live Video Shopping Experience: Influencers or In-house Experts?

Sam Horton
Feb 23, 2023
Company News
The Fresh Market & Firework logos

The Fresh Market Leverages Firework to Launch The First-Ever Shoppable Video-Live Commerce (SVLC) Retail Media Network

Sam Horton
Feb 16, 2023
Firework Product
Web Stories- Ultimate Guide to Boosting Digital Performance

How To: Getting Started With Firework Integration for Salesforce Commerce Cloud

Akash Cillanki
Feb 7, 2023
Video Creation
Influencer creating a video discussing the latest video marketing trends for 2023, engaging with their audience on emerging strategies.

7 Video Marketing Trends That Will Rule 2023 (And Beyond)

Akash Cillanki
Feb 3, 2023
Firework Product
Overview of the Firework integration for Magento, showcasing how brands can utilize video commerce features to enhance their online shopping experience.

How To: Get Started With Firework Integration for Magento

Akash Cillanki
Feb 1, 2023
Company News
NFR Blog

Insights From NRF 2023

Celeine Easdon-Smith
Jan 25, 2023
Livestream Shopping
Influencers presenting a dress during a live shopping event, engaging with viewers and highlighting product details.

Livestream Shopping Trends 2023: 5 Can't-Miss Trends for Brands

Ritesh Kewlani
Jan 24, 2023
Shoppable Video
Woman viewing a shoppable video, engaged with the content and exploring products featured in the video for potential purchase.

Why Shoppable Videos Are The (Not-So-Distant) Future of Customer Engagement Strategies in Retail

Celeine Easdon-Smith
Jan 20, 2023