Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Company News
Team The Man Company and team Firework receiving the Tech.Nxt Award at the Phygital Retail Convention, India The Man Company and Firework in action - case presentation

Announcement: Firework awarded ‘Tech.Nxt 2022 for the Best Martech Implementation’ at the Phygital Retail Convention, India

Can Ozdoruk
Sep 9, 2022
Company News
- NEED IMAGE -

The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Celeine Easdon-Smith
Aug 1, 2022
Livestream Shopping
Live shopping is the right format… it's just in the wrong place

Live Shopping Is The Right Format, It's Just In The Wrong Place

Ritesh Kewlani
Jul 7, 2022
Video Commerce
Explore the state of live commerce and live shopping statistics for 2023, highlighting the growth and impact of real-time shopping experiences in eCommerce.

The State of Live Commerce Trends & Live Shopping Stats 2023

Akash Cillanki
Jul 4, 2022
Customer Experience
Discover 11 effective ways to seamlessly blend your online and in-store experiences, enhancing customer engagement and satisfaction.

11 Ways to Blend Your Online & In-store Experience Today

Sam Horton
Jul 1, 2022
Omni Channel
Guide to boosting customer engagement through phygital experiences: featuring Adidas, Allbirds, Nike, Fluff, Chanel, and Alibaba’s innovative strategies

A Guide For Using Phygital Customer Experience To Boost Engagement

Ritesh Kewlani
Jun 28, 2022
Livestream Shopping
How to start livestreaming for your business – key things to note, featuring Bloomingdale’s livestream with Jimmy Choo

How to Start Livestreaming For Your Business: Things To Note

Can Ozdoruk
Jun 27, 2022
Livestream Shopping
Discover how Taobao Live revolutionized the Chinese eCommerce industry, driving digital growth and reshaping the future of online shopping/

How Taobao Livestreaming Transformed The Chinese eCommerce Industry

Sam Horton
Jun 17, 2022
Livestream Shopping
Retail Commerce 101: Boost conversions by integrating live shopping experiences into your strategy.

Retail eCommerce 101: Boost Conversions with Livestreaming

Celeine Easdon-Smith
Jun 8, 2022
Company News
Shoppable-video startup Firework raises $150 million in a funding round led by SoftBank, boosting its valuation to $750 million as it revolutionizes live-streamed shopping experiences.

Firework Raises $150 Million in Series B Funding Round led by Softbank

Akash Cillanki
May 24, 2022
Livestream Shopping
Taobao livestream showcasing the future of fashion 2030 by Purple Panchi

Livestream Fashion: Future of Fashion 2030

Can Ozdoruk
May 5, 2022
Shoppable Video
Scale your DTC brand experience with a digital panacea and discover the top 6 reasons to use shoppable videos in your DTC brand

Elevating DTC Brand Experience: The Power of Shoppable Videos

Celeine Easdon-Smith
Apr 1, 2022
Livestream Shopping
Discover the top 7 livestreaming eCommerce benefits that drive digital growth and enhance customer engagement.

Top 7 Livestreaming eCommerce Benefits For Digital Growth

Ritesh Kewlani
Apr 1, 2022
Industry Insights
Woman engaging in online live commerce, representing the growing influence of live shopping on traditional e-commerce methods

Top Live Shopping Statistics of 2023 For Business - Firework

Akash Cillanki
Mar 25, 2022
Customer Experience
Overview of effective Gen-Z customer engagement strategies, tailored to the preferences of younger consumers.

7 Customer Engagement Strategies with Brand Examples

Can Ozdoruk
Mar 22, 2022
Industry Insights
Visual breakdown of how live commerce helps brands leverage first-party data and the creation of third-party cookies.

How Video Commerce Helps Brands Leverage First-Party Data

Can Ozdoruk
Mar 7, 2022
Industry Insights
Overview graphic summarizing the evolution of social commerce, highlighting key trends and future predictions based on a Salesforce report.

What is Social Commerce? Past, Present and Future

Akash Cillanki
Mar 4, 2022
Video Commerce
In the Web3 era, brands are embracing the decentralized, open-web format of the future with Live Commerce powered immersive experiences.

Future of Web Commerce 3.0 on the Open Web

Can Ozdoruk
Feb 28, 2022
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Video Commerce
Video Content
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Video Commerce
Young Woman Shopping On Laptop In Her Room

Unleashing Creativity: A Deep Dive into Interactive Video Marketing for Retail and Luxury Brands

Akash Cillanki
Oct 18, 2023
Video Content
Beautiful young woman sitting in her living room in the morning, buying online with a credit card while using a laptop. She is engaged in online transactions from the comfort of her home.

Deciphering Customer Abandonment: Why Shoppers Leave Ecommerce Sites

Ritesh Kewlani
Oct 13, 2023
Video Content
Cute african american girl using laptop for shopping online with credit card at home in the living room

Decoding the Conundrum: Why Visitors Aren't Converting on Your Website

Sam Horton
Oct 11, 2023
Video Content
Pretty Hispanic woman shopping online at home, using a credit card and smartphone to make purchases.

Untangling the Complexities: The Art and Challenges of Online Shopping

Can Ozdoruk
Oct 11, 2023
Industry Insights
Augmented reality marketing. Hand holding smart phone use AR application to check information

Harnessing the Power of Artificial Intelligence in Retail and E-commerce: The Ultimate Guide

Akash Cillanki
Oct 10, 2023
Video Content
Surprised father and kid girl looking at computer screen using laptop, amazed dad and child daughter excited with unbelievable internet news, shocked by sale offers doing online shopping at home

Unlocking E-Commerce Success: Diagnosing Sales Challenges on Your Website

Ritesh Kewlani
Oct 10, 2023
Video Content
Happy cheerful smiling young adult man doing online shopping or e-shopping satisfied entrepreneur making online payment paying for service or goods self employed freelancer collecting fee

Captivating Audiences: Unleashing the Power of Interactive Video

Sam Horton
Oct 6, 2023
Video Content
Science technology concept. Scientific examination. Scientist.

Choosing the Right Platform: Where to Host Your Interactive Videos

Celeine Easdon-Smith
Oct 6, 2023
Video Content
Shocked young black lady looking at smartphone screen in excitement, winning lottery or online casino bet on pink studio background. Excited African American woman reading amazing news on phone

Engaging Audiences with Interactive Video: Inspiring Examples

Celeine Easdon-Smith
Oct 6, 2023
Video Content
Business Woman Using Laptop Outdoors

Exploring the Spectrum of Interactive Video: Types and Trends

Akash Cillanki
Oct 6, 2023
Video Content
Busy woman sitting in a cafe with credit card and smartphone while while paying bills online.Woman pays for purchases with a card and phone. Makes shopping in popular web store.

Mastering Interactive Videos: A Comprehensive Tutorial

Sam Horton
Oct 6, 2023
Video Content
Young Couple Using Laptop On Desk At Home

Revolutionizing Retail: The Power of Interactive Video

Ritesh Kewlani
Oct 6, 2023