Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Company News
Team The Man Company and team Firework receiving the Tech.Nxt Award at the Phygital Retail Convention, India The Man Company and Firework in action - case presentation

Announcement: Firework awarded ‘Tech.Nxt 2022 for the Best Martech Implementation’ at the Phygital Retail Convention, India

Can Ozdoruk
Sep 9, 2022
Company News
- NEED IMAGE -

The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Celeine Easdon-Smith
Aug 1, 2022
Livestream Shopping
Live shopping is the right format… it's just in the wrong place

Live Shopping Is The Right Format, It's Just In The Wrong Place

Ritesh Kewlani
Jul 7, 2022
Video Commerce
Explore the state of live commerce and live shopping statistics for 2023, highlighting the growth and impact of real-time shopping experiences in eCommerce.

The State of Live Commerce Trends & Live Shopping Stats 2023

Akash Cillanki
Jul 4, 2022
Customer Experience
Discover 11 effective ways to seamlessly blend your online and in-store experiences, enhancing customer engagement and satisfaction.

11 Ways to Blend Your Online & In-store Experience Today

Sam Horton
Jul 1, 2022
Omni Channel
Guide to boosting customer engagement through phygital experiences: featuring Adidas, Allbirds, Nike, Fluff, Chanel, and Alibaba’s innovative strategies

A Guide For Using Phygital Customer Experience To Boost Engagement

Ritesh Kewlani
Jun 28, 2022
Livestream Shopping
How to start livestreaming for your business – key things to note, featuring Bloomingdale’s livestream with Jimmy Choo

How to Start Livestreaming For Your Business: Things To Note

Can Ozdoruk
Jun 27, 2022
Livestream Shopping
Discover how Taobao Live revolutionized the Chinese eCommerce industry, driving digital growth and reshaping the future of online shopping/

How Taobao Livestreaming Transformed The Chinese eCommerce Industry

Sam Horton
Jun 17, 2022
Livestream Shopping
Retail Commerce 101: Boost conversions by integrating live shopping experiences into your strategy.

Retail eCommerce 101: Boost Conversions with Livestreaming

Celeine Easdon-Smith
Jun 8, 2022
Company News
Shoppable-video startup Firework raises $150 million in a funding round led by SoftBank, boosting its valuation to $750 million as it revolutionizes live-streamed shopping experiences.

Firework Raises $150 Million in Series B Funding Round led by Softbank

Akash Cillanki
May 24, 2022
Livestream Shopping
Taobao livestream showcasing the future of fashion 2030 by Purple Panchi

Livestream Fashion: Future of Fashion 2030

Can Ozdoruk
May 5, 2022
Shoppable Video
Scale your DTC brand experience with a digital panacea and discover the top 6 reasons to use shoppable videos in your DTC brand

Elevating DTC Brand Experience: The Power of Shoppable Videos

Celeine Easdon-Smith
Apr 1, 2022
Livestream Shopping
Discover the top 7 livestreaming eCommerce benefits that drive digital growth and enhance customer engagement.

Top 7 Livestreaming eCommerce Benefits For Digital Growth

Ritesh Kewlani
Apr 1, 2022
Industry Insights
Woman engaging in online live commerce, representing the growing influence of live shopping on traditional e-commerce methods

Top Live Shopping Statistics of 2023 For Business - Firework

Akash Cillanki
Mar 25, 2022
Customer Experience
Overview of effective Gen-Z customer engagement strategies, tailored to the preferences of younger consumers.

7 Customer Engagement Strategies with Brand Examples

Can Ozdoruk
Mar 22, 2022
Industry Insights
Visual breakdown of how live commerce helps brands leverage first-party data and the creation of third-party cookies.

How Video Commerce Helps Brands Leverage First-Party Data

Can Ozdoruk
Mar 7, 2022
Industry Insights
Overview graphic summarizing the evolution of social commerce, highlighting key trends and future predictions based on a Salesforce report.

What is Social Commerce? Past, Present and Future

Akash Cillanki
Mar 4, 2022
Video Commerce
In the Web3 era, brands are embracing the decentralized, open-web format of the future with Live Commerce powered immersive experiences.

Future of Web Commerce 3.0 on the Open Web

Can Ozdoruk
Feb 28, 2022
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Video Commerce
Video Content
Video Creation
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Video Content
Young happy man standing with opened laptop, browsing online or typing message, isolated on purple gradient background

The Transformative Impact of Interactive Videos: Understanding Their Importance

Ritesh Kewlani
Oct 6, 2023
Video Content
Positive young mixed race woman using a laptop and smartphone at home.Cozy home interior with indoor plants.Remote work, business,freelance,online shopping,e-learning,urban jungle concept.

Unlocking Engagement: The Purpose and Power of Interactive Videos

Celeine Easdon-Smith
Oct 6, 2023
Video Content
Portrait of a cheerful man having video call on laptop computer.

Crafting a Winning Live Chat Strategy: Your Roadmap to Success

Can Ozdoruk
Oct 5, 2023
Video Content
Fast Online Shopping. Smiling young Arab guy holding debit credit card in hand and using cell phone, making financial transaction sitting on the couch at home in living room, free copy space

Interactive Video Tools: Revolutionize Engagement with the Right Technology

Akash Cillanki
Oct 5, 2023
Video Content
Chatbot service concept: A customer using an online service with a chatbot to receive support, illustrating the functionality of virtual assistants and CRM software automation technology.

Mastering Live Chat Strategies: Elevate Customer Engagement

Akash Cillanki
Oct 5, 2023
Video Content
Portrait of relaxed lady watching contents online on laptop wearing eyeglasses to correct myopia vision and age health eyesight. Modern lady enjoy computer at the table at home having relax. Attention

Revolutionizing Retail: How Live Chat Transforms the Customer Experience

Ritesh Kewlani
Oct 5, 2023
Video Content
Chatbot artificial intelligence intelligent robot technology AI. Artificial intelligence technology will reply to messages using the command prompt to generate whatever you want.

Supercharge Your Sales with Live Chat: A Comprehensive Guide

Ritesh Kewlani
Oct 5, 2023
Video Content
Chatting concept. Message bubbles floating of a laptop, simulating an online conversation. Unrecognizable model.

The Power of Live Chat: Boosting Customer Satisfaction and Business Success

Sam Horton
Oct 5, 2023
Video Content
Senior adult plus size woman having online psychotherapy session with professional psychologist using computer at home. Digital service business

The Power of Video Live Chat: Why Your Company Needs to Adopt It Now

Ritesh Kewlani
Oct 5, 2023
Video Content
Couple of business people discussing tasks walking in the office hall. Two diverse colleagues have small talk during break. Friendly atmosphere in team

Transforming E-commerce: The Unparalleled Impact of Live Chat

Celeine Easdon-Smith
Oct 5, 2023
Video Content
Relax, laptop and credit card, happy woman on couch in living room for internet banking in home for online shopping. Ecommerce payment, smile and cashback, girl on sofa with computer and website sale

Unlocking Engagement and Conversions: The Power of Interactive Video

Can Ozdoruk
Oct 5, 2023
Video Content
Handsome man with laptop and credit card at home, portrait.

Unlocking Engagement: A Step-by-Step Guide to Creating Interactive Videos

Akash Cillanki
Oct 5, 2023