Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Company News
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The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Celeine Easdon-Smith
Aug 1, 2022
Livestream Shopping
Live shopping is the right format… it's just in the wrong place

Live Shopping Is The Right Format, It's Just In The Wrong Place

Ritesh Kewlani
Jul 7, 2022
Video Commerce
Explore the state of live commerce and live shopping statistics for 2023, highlighting the growth and impact of real-time shopping experiences in eCommerce.

The State of Live Commerce Trends & Live Shopping Stats 2023

Akash Cillanki
Jul 4, 2022
Customer Experience
Discover 11 effective ways to seamlessly blend your online and in-store experiences, enhancing customer engagement and satisfaction.

11 Ways to Blend Your Online & In-store Experience Today

Sam Horton
Jul 1, 2022
Omni Channel
Guide to boosting customer engagement through phygital experiences: featuring Adidas, Allbirds, Nike, Fluff, Chanel, and Alibaba’s innovative strategies

A Guide For Using Phygital Customer Experience To Boost Engagement

Ritesh Kewlani
Jun 28, 2022
Livestream Shopping
How to start livestreaming for your business – key things to note, featuring Bloomingdale’s livestream with Jimmy Choo

How to Start Livestreaming For Your Business: Things To Note

Can Ozdoruk
Jun 27, 2022
Livestream Shopping
Discover how Taobao Live revolutionized the Chinese eCommerce industry, driving digital growth and reshaping the future of online shopping/

How Taobao Livestreaming Transformed The Chinese eCommerce Industry

Sam Horton
Jun 17, 2022
Livestream Shopping
Retail Commerce 101: Boost conversions by integrating live shopping experiences into your strategy.

Retail eCommerce 101: Boost Conversions with Livestreaming

Celeine Easdon-Smith
Jun 8, 2022
Company News
Shoppable-video startup Firework raises $150 million in a funding round led by SoftBank, boosting its valuation to $750 million as it revolutionizes live-streamed shopping experiences.

Firework Raises $150 Million in Series B Funding Round led by Softbank

Akash Cillanki
May 24, 2022
Livestream Shopping
Taobao livestream showcasing the future of fashion 2030 by Purple Panchi

Livestream Fashion: Future of Fashion 2030

Can Ozdoruk
May 5, 2022
Shoppable Video
Scale your DTC brand experience with a digital panacea and discover the top 6 reasons to use shoppable videos in your DTC brand

Elevating DTC Brand Experience: The Power of Shoppable Videos

Celeine Easdon-Smith
Apr 1, 2022
Livestream Shopping
Discover the top 7 livestreaming eCommerce benefits that drive digital growth and enhance customer engagement.

Top 7 Livestreaming eCommerce Benefits For Digital Growth

Ritesh Kewlani
Apr 1, 2022
Industry Insights
Woman engaging in online live commerce, representing the growing influence of live shopping on traditional e-commerce methods

Top Live Shopping Statistics of 2023 For Business - Firework

Akash Cillanki
Mar 25, 2022
Customer Experience
Overview of effective Gen-Z customer engagement strategies, tailored to the preferences of younger consumers.

7 Customer Engagement Strategies with Brand Examples

Can Ozdoruk
Mar 22, 2022
Industry Insights
Visual breakdown of how live commerce helps brands leverage first-party data and the creation of third-party cookies.

How Video Commerce Helps Brands Leverage First-Party Data

Can Ozdoruk
Mar 7, 2022
Industry Insights
Overview graphic summarizing the evolution of social commerce, highlighting key trends and future predictions based on a Salesforce report.

What is Social Commerce? Past, Present and Future

Akash Cillanki
Mar 4, 2022
Video Commerce
In the Web3 era, brands are embracing the decentralized, open-web format of the future with Live Commerce powered immersive experiences.

Future of Web Commerce 3.0 on the Open Web

Can Ozdoruk
Feb 28, 2022
Video Creation
Person working at a desk with a laptop and tablet, designing creative graphics, surrounded by art supplies and magazines

How Short-form, Live Videos are Transforming The Digital Publishing Experience

Ritesh Kewlani
Feb 21, 2022
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Video Commerce
Video Content
Video Creation
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Industry Insights
Young attractive asian woman blogger or vlogger looking at camera and talking on video shooting with technology. Social media influencer people or content maker concept in relax casual style at home.

The Evolution from E-commerce to Video Commerce: A Paradigm Shift in Online Retailing

Akash Cillanki
Sep 27, 2023
Video Creation
One happy young mixed race woman standing in her kitchen at home and using smartphone to browse the internet while drinking a cup of coffee. Smiling hispanic on social media and networking on a phoneExcited caucasian man blogger broadcasting from home, sharing his lifestyle with followers, using smartphone on tripod. Businessman record online content for social media job channel. Using mobile phone connection

Firework's Creative Strategy Guide: Unlock Video Commerce Using These Four Steps

Sam Horton
Sep 25, 2023
Video Content
Beauty blogger video production for a female fashion blog, featuring an online cosmetic adviser recording a lifestyle tutorial. A trendy female vlogger demonstrates how to use cosmetic products live via social media, engaging her audience with practical tips and techniques.​⬤

A Step-By-Step Guide to Elevate Your E-Commerce with Video Commerce

Ritesh Kewlani
Sep 21, 2023
Video Content
Asia business people stand behind transparent glass wall listen manager pointing progress work and brainstorm meeting and worker post sticky note on wall. Business inspiration, Share business ideas.

Choose the Perfect Video Commerce Platform: A Comprehensive Guide for Your Business

Akash Cillanki
Sep 21, 2023
Video Content
Computer and hands close up. The concept of artificial intelligence and computer technology.

How Video Commerce is Revolutionizing Online Shopping Like TikTok

Celeine Easdon-Smith
Sep 21, 2023
Video Content
Beautiful asian woman review product and talking camera live recording video on social network at home. Business online influencer on social media concept. Online Selling. Online Shopping

How Video Commerce is Revolutionizing the Ecommerce Industry

Sam Horton
Sep 21, 2023
Video Content
Senior woman in the kitchen enjoying coffee while browsing social media, sending text messages, or using an online app on her 5G smartphone. The scene captures her relaxing with tea, reading news, and engaging in mobile web surfing at home.

Video Commerce Pioneers: Companies Leveraging Firework for Success

Can Ozdoruk
Sep 21, 2023
Video Content
Young Caucasian employee having a video call over a smartphone while holding a tablet in one hand and wearing headphones, illustrating the remote business concept.

Checklist: Initiating Your Video Marketing Strategy in the Tech Industry

Ritesh Kewlani
Sep 20, 2023
Video Content
Young beauty blogger girl recording video on dslr camera, shooting post at home for vlog. Vlogger, influencer recording product presentation, filming review for channel. Screen close up

Elevating Luxury Brands with the Art of Video Marketing

Sam Horton
Sep 20, 2023
Video Content
Mature woman cooking at home while making videos for social media, showcasing her skills as a digital content creator and blogger.

Elevating Your Food and Beverage Video Marketing Strategy with Firework

Can Ozdoruk
Sep 20, 2023
Video Content
Sporty slim woman yoga coach, fitness instructor records video of online yoga training in mobile phone camera. Professional blogger vlogger. Workout for social net. Exercises at home on fitness mat.

Embark on Your Video Marketing Journey in the Health and Wellness Industry

Celeine Easdon-Smith
Sep 20, 2023
Video Content
Young attractive Asian man blogger or vlogger looking at camera reviewing product. Modern businessman using social media for marketing. Business online influencer on social media concept.

Fashion Forward: Crafting a Winning Video Marketing Strategy with Firework

Can Ozdoruk
Sep 20, 2023