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Company News
Team The Man Company and team Firework receiving the Tech.Nxt Award at the Phygital Retail Convention, India The Man Company and Firework in action - case presentation

Announcement: Firework awarded ‘Tech.Nxt 2022 for the Best Martech Implementation’ at the Phygital Retail Convention, India

Can Ozdoruk
Sep 9, 2022
Company News
- NEED IMAGE -

The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Celeine Easdon-Smith
Aug 1, 2022
Livestream Shopping
Live shopping is the right format… it's just in the wrong place

Live Shopping Is The Right Format, It's Just In The Wrong Place

Ritesh Kewlani
Jul 7, 2022
Video Commerce
Explore the state of live commerce and live shopping statistics for 2023, highlighting the growth and impact of real-time shopping experiences in eCommerce.

The State of Live Commerce Trends & Live Shopping Stats 2023

Akash Cillanki
Jul 4, 2022
Customer Experience
Discover 11 effective ways to seamlessly blend your online and in-store experiences, enhancing customer engagement and satisfaction.

11 Ways to Blend Your Online & In-store Experience Today

Sam Horton
Jul 1, 2022
Omni Channel
Guide to boosting customer engagement through phygital experiences: featuring Adidas, Allbirds, Nike, Fluff, Chanel, and Alibaba’s innovative strategies

A Guide For Using Phygital Customer Experience To Boost Engagement

Ritesh Kewlani
Jun 28, 2022
Livestream Shopping
How to start livestreaming for your business – key things to note, featuring Bloomingdale’s livestream with Jimmy Choo

How to Start Livestreaming For Your Business: Things To Note

Can Ozdoruk
Jun 27, 2022
Livestream Shopping
Discover how Taobao Live revolutionized the Chinese eCommerce industry, driving digital growth and reshaping the future of online shopping/

How Taobao Livestreaming Transformed The Chinese eCommerce Industry

Sam Horton
Jun 17, 2022
Livestream Shopping
Retail Commerce 101: Boost conversions by integrating live shopping experiences into your strategy.

Retail eCommerce 101: Boost Conversions with Livestreaming

Celeine Easdon-Smith
Jun 8, 2022
Company News
Shoppable-video startup Firework raises $150 million in a funding round led by SoftBank, boosting its valuation to $750 million as it revolutionizes live-streamed shopping experiences.

Firework Raises $150 Million in Series B Funding Round led by Softbank

Akash Cillanki
May 24, 2022
Livestream Shopping
Taobao livestream showcasing the future of fashion 2030 by Purple Panchi

Livestream Fashion: Future of Fashion 2030

Can Ozdoruk
May 5, 2022
Shoppable Video
Scale your DTC brand experience with a digital panacea and discover the top 6 reasons to use shoppable videos in your DTC brand

Elevating DTC Brand Experience: The Power of Shoppable Videos

Celeine Easdon-Smith
Apr 1, 2022
Livestream Shopping
Discover the top 7 livestreaming eCommerce benefits that drive digital growth and enhance customer engagement.

Top 7 Livestreaming eCommerce Benefits For Digital Growth

Ritesh Kewlani
Apr 1, 2022
Industry Insights
Woman engaging in online live commerce, representing the growing influence of live shopping on traditional e-commerce methods

Top Live Shopping Statistics of 2023 For Business - Firework

Akash Cillanki
Mar 25, 2022
Customer Experience
Overview of effective Gen-Z customer engagement strategies, tailored to the preferences of younger consumers.

7 Customer Engagement Strategies with Brand Examples

Can Ozdoruk
Mar 22, 2022
Industry Insights
Visual breakdown of how live commerce helps brands leverage first-party data and the creation of third-party cookies.

How Video Commerce Helps Brands Leverage First-Party Data

Can Ozdoruk
Mar 7, 2022
Industry Insights
Overview graphic summarizing the evolution of social commerce, highlighting key trends and future predictions based on a Salesforce report.

What is Social Commerce? Past, Present and Future

Akash Cillanki
Mar 4, 2022
Video Commerce
In the Web3 era, brands are embracing the decentralized, open-web format of the future with Live Commerce powered immersive experiences.

Future of Web Commerce 3.0 on the Open Web

Can Ozdoruk
Feb 28, 2022
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Video Commerce
Video Content
Video Creation
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Industry Insights
inventory-management-statistics-ecommerce-company meeting

33+ Crucial Inventory Management Statistics for E-commerce Success in 2024

Ritesh Kewlani
Oct 23, 2024
Industry Insights
influencer-marketing-statistics-man fixing his gadget and ring light for video recording

38+ Influencer Marketing Statistics: The Game-Changer in 2024

Charissa Zheng
Oct 23, 2024
Industry Insights
social-commerce-statistics-3 small carts one with dollars inside

44+ Eye-Opening Social Commerce Statistics to Supercharge Your Sales Strategy in 2024

Sam Horton
Oct 23, 2024
Industry Insights
52 Must-Know Video Marketing Statistics to Skyrocket Your Strategy in 2024

52 Must-Know Video Marketing Statistics to Skyrocket Your Strategy in 2024

Celeine Easdon-Smith
Oct 23, 2024
Omni Channel
Conference room meeting

52+ Omnichannel Stats You Can’t Afford to Ignore in 2024 (Or Risk Losing Customers!)

Ritesh Kewlani
Oct 23, 2024
Industry Insights
customer-retention-statistics-2 customer ordering

56+ Must-Know Customer Retention Statistics to Keep Your Business Thriving in 2024

Akash Cillanki
Oct 23, 2024
Industry Insights
cart-abandonment-statistics-abandoned cart

69.57% of Online Shoppers Leave Without Purchasing: Shocking 50+ Cart Abandonment Statistics

Celeine Easdon-Smith
Oct 23, 2024
Industry Insights
conversion-rate-optimization-statistics-top view of 4 people working

75 Jaw-Dropping Conversion Rate (CRO) Statistics You Need in 2024

Can Ozdoruk
Oct 23, 2024
Industry Insights
marketing-automation-statistics- paper and mobile phone on the table

80 Must-Know Marketing Automation Statistics to Supercharge Your Campaigns in 2024

Akash Cillanki
Oct 23, 2024
Industry Insights
ecommerce-statistics-woman taking photo of a shoes

Ecommerce Statistics: 30 Shocking Stats You Need to Know in 2024 to Stay Ahead in Online Shopping

Can Ozdoruk
Oct 23, 2024
Industry Insights
marketing-roi-statistics_four people discussing

Marketing ROI Statistics: 30+ Stats to Boost Your Strategy in 2024

Can Ozdoruk
Oct 23, 2024
Video Creation
Photo of desk calendar sitting next to a houseplant

10 Proven Steps For Creating An Effective Video Content Calendar

Ritesh Kewlani
Oct 22, 2024