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Learn how to create a playlist and add video content

Create a custom animated or static poster for your short videos.

Learn how to customize the Ad Badge displayed on your video.

Frequently asked questions to understand building a Digital Showroom.

Stay up to date with the latest features and improvements in Digital Showroom and Livestream Events.

Learn how to enhance your Product Detail Page (PDP) with the Dynamic Carousel

Filter between live and historical comments in Assistant Mode during a restream to focus on real-time audience engagement.

Upcoming change regarding our SDK's support for iOS 12

Use Dynamic Content to render playlists for targeted audiences

Firework supports dynamic values for the ad unit parameter. We'll cover how to add these dynamic values.

Trim the start and end points of your livestream replay so viewers see only the segment you want, across embeds and restreams.

Learn how to manage the product list post livestream event.

Embed AVA's AI-generated FAQ directly on your product pages using a SKU-based widget to answer shopper questions without leaving the PDP.

Embed Firework shoppable video playlists on any webpage using a simple HTML tag, with layout options including story block, floating player, and more.

Learn how to dynamically add videos to your product page.

Add a full-screen Hero Unit to your site to promote an upcoming or live Firework event with a countdown, CTA, and embedded video player.

Pick thumbnails directly from your livestream recording — not just the trailer — for more flexible video representation across embeds.

Turn on AI-powered playlist sorting to automatically surface your best-performing videos based on engagement and conversion data.

Simulcast your livestream event to your Facebook page with a few simple steps.

See all definitions per the analytics within your Insights Dashboard.

Quick reference for finding your Firework Channel ID, Playlist ID, and Widget ID inside the Business Portal.

Use AVA's semi-automated PDP crawling to extract FAQs and product content from detail pages at import, enriching your product data automatically.

The AVA Embed feature allows you to display your AI assistant on your website with customizable options, including full-width support, interactive FAQs, and advanced styling for your widget and buttons. This guide explains how to embed AVA and configure it effectively.

Start monetizing your Firework channels with video ads by connecting a VAST or VMAP tag from Google Ad Manager or another ad server.

Firework uses the IMA SDK which makes enabling programmatic demand including both pre-roll and interstitial video ads within your Firework player integrations quick and seamless.