Transformation For
Next Gen Consumers

An estimated 20% of all online conversions will be driven by short and live videos by 2026. Be ready for the next generation of consumers.




Seconds streamed annually on Firework platform across 37 countries

Seconds streamed annually on Firework platform across 37 countries

Create Human Connection On The Open Web

Firework’s end-to-end SaaS solution helps thousands of brands create lasting relationships with their customers.

Dynamic short-video drives engagement

Shoppable, swipeable, interactive experiences that integrate seamlessly across all major CMSs.

Interactive livestreams drive conversion

Build authentic, emotional connections with customers on your owned and operated properties.

Amplification drives reach and traffic

Dynamically repurpose and distribute content across a network of 350+ premium publishers and all social channels.

Social commerce drives loyalty

Highly engaging features embedded directly into the experience add additional value.

How Firework Is Helping Brands Transform

Listen to what they say about our product offering right here

Baz Saidieh

Head of The Unilever Foundry

“In areas like social commerce, harnessing the disruptive approach of startups like Firework, a definite rocket-ship we've been watching, will help us pioneer revolutionary consumer experiences!"

John Schorr

Managing Director, Commerce

“Brands today are in a race with the market to build the best commerce value proposition, while at the same time racing against the clock to build direct relationships with customers… [Firework] opens up a wide lead for Omnicom clients in these races, giving them technology that makes their websites and other owned destinations more shoppable, and helps them deliver the more personalized and relevant experiences that build stickiness."

Kevin Miller

Chief Marketing Officer

"We've always focused on making the in-store experience special, something you look forward to returning to. With Firework, we're able to closely replicate that same personalized, one-of-a-kind shopping experience of joy and anticipation in the digital space where next-generation consumers shop."

The Only Global, Enterprise-Grade Platform On The Market

With Firework, brands can now seamlessly integrate high-impact video experiences directly into their owned and operated sites and apps with one-line-of-code.

Integrations with existing platforms

From CMS and OMSs to analytics, product APIs and and payment platforms. Firework is integrated with all major platforms. Shopify, Magento, Google, Salesforce, and Adobe. Plus real-time client-side secure data exchange for transactions.

Robust and scalable infrastructure

Firework’s less than 1 second, low latency player has a load 4x faster than the YouTube player. Plus our battle-tested platform has a 99.99% uptime and can support tens-of-millions of transactions a minute.

Dedicated 24/7 Client Services & Success Team

Firework’s global success team allows for real-time support for all Livestream and owned experiences. [playbooks, strategy, content creation, etc.

Proven Performance Well Beyond Industry Standards

Our achievement in the journey depicted in numbers


Return on investment


Onsite conversion increase


Increase in time on site

More Than A Platform, A Trusted Global Partner

Our differentiation lies in our people, our platform, and our go-to-market playbooks.

Get a demo

Playbook and Consulting

Firework’s go-to-market approach for short-shoppable and livestream videos is built for conversion at scale. We bring you the strategy that enables the growth of your business.

Dynamic Video Repurposing

Easily repurpose your entire existing video library into the right format for, short-swipeable mobile experiences.

Creator Studio

Efficiently make your own videos with Firework’s Creator studio or connect with millions of creators to bring further authenticity to your livestreams.


Firework can help you get started with preferred production support. Learn how to best produce livestream and short videos and absorb over time.

Get a demo

Learn More From Some Of Firework's Leading Experts

Just some of the experts you’ll be working with as you transform your business.

Rick Zhuang


Founder of Alibaba's Content Commerce Platform

Eva Wang

Head of Commerce & Partnerships

Former VP of Acquisition Partnerships at Amex

Mark Wurtzel

VP Head of Brand Solutions

Former Head of Search Performance at Google

Suzanne Strasser

Global Head of Agency & Strategic Partnerships

Former SVP of Partnerships at NBCU

Drew Cashmore

Global Head of Marketing

Former GM, Walmart Media Group

Matt Lynch

Digital Shopping Expert

Former SVP of Digital Shopping Experience at Albertsons

Malli Coimbatore

Head of Global Partnerships

Former CEO at Starcom, EVP at Disney+

Shivkumar Krishnan

VP of Engineering

Former Global Head of Engineering, Gap Inc, Retail

Careers at Firework